Description:
MarketStar's eBay team currently has an opportunity available for an Ad/Media Program Planner in our South Jordan UT office. The ideal candidate has experience in planning, scheduling with sales teams, advertisers, and cross-functional teams in the digital advertising space. Solid understanding in collecting and implementing schedule status, providing critical path analysis, and implementing baseline changes.
Key Responsibilities & Attributes for Success
• Responsible for generating, analyzing and managing reports from DFP, 3rd party ad servers, etc.
• Proactively provide daily analysis and campaign optimization recommendations
• Implement and maintain campaigns, including interaction with field and technology stakeholders
• Responsible for reviewing ad creative submissions and ensuring that they adhere to technical specifications and ad policy
• Provide recommendations for campaign improvement to field sales, client services and AdOps departments
• Provide consistent feedback on creative and placement performance
• Meet frequently with sales team/advertisers as well as other cross-functional internal teams to showcase results, progress and drive best future results
• Provide continuous internal and external advertiser customer service (external and internal inquires/ requests)
• Capture, recommend and train internal team and relevant stakeholders as required for enhanced ad performance
• Develop, present and execute strategic media plans based on client marketing objectives and eBay ad product capabilities
• Support the development of campaign strategies and tactics
• Support Sales, Account Managers & Operation Managers with winning new and increasing ongoing business
• Understand clients ad product capabilities to identify and promote new opportunities
• Create media plans in client format and enter into client and agency templates and systems
• Work with clients stakeholders for approval on pricing and other order exception policies
Qualifications:
What’s required to be considered?
• 1 year of related work experience highly preferred
• College Degree preferred
• Superior communication and writing skills
• Data-driven mindset with a highly analytical capability
• Computer experience/knowledge required. Knowledge and proficiency of Microsoft Office required
• Solid proven communication skills
• Must have ability to handle multiple issues simultaneously
Application Instructions:
Please apply at https://www.marketstar.com/ebay You may also send your resume to ahope@marketstar.com