Description:
JCPenney is one of the nation’s largest apparel and home furnishing retailers with more than 1,000 stores and jcp.com. We are a diverse community of people, all working together to bring sensational style, sensible prices and the best service possible to our customers. We’re looking for talented individuals who want to work in an energetic, respectful, collaborative environment. With a wide array of jobs, internships, training and more, there are countless opportunities for you to grow your career with us.
The Marketing Research Analyst supports the Marketing primary research Senior Manager by performing research and project management tasks necessary to plan, execute and report research
Primary Responsibilities:
Assists Marketing primary research manager with overall Marketing client projects, including brand positioning, brand strategy, advertising tracking, multicultural studies, and copytesting, ensuring client accessibility, data accuracy, and reporting timeliness
Coordinates advertising copytest project schedules and logistics with appropriate research vendors
Coordinates weekly advertising campaign tracking toplines and monthly campaign reports, as assigned
Reconciles invoices against research contracts and deliverable; processes vendor invoices
Gathers and organizes research assets (e.g. images,copytest media spots), as assigned
Writes and edits research questionnaires and discussion guides, as assigned
Vets research data for completeness and accuracy, as assigned
Tabulates research data, as assigned
Writes and edits research reports, as assigned
Qualifications:
Core Capabilities & Accomplishments:
BS/BA degree in research methodology, statistics, or a quantitative discipline, theory of consumer behavior, behavioral/social sciencies, psychology, business administration, or marketing,. MBA/MS in marketing research or a similar discipline, a plus
1-3 years of experience in Market Research; previous work experience within retail industry, apparel industry or strategy consulting
Previous experience or work in marketing, branding, positioning, or marketing strategy is a plus
Previous experience in working with multicultural initiatives is a plus
Displays a general understanding of various research methods (quantitative and qualitative) and how they can be used to address business questions
Demonstrates an understanding of data and reports
Communicates with clarity and confidence
Quickly identifies any issues/problems and escalates them appropriately to execute plan to resolve
Demonstrates a general understanding of the business
Manages a variety of projects simultaneously and produces high-quality deliverables under tight timelines in a dynamic unstructured environment with supervision
Our corporate office supports the JCPenney stores nationwide and offers a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) savings plan with company match, and a merchandise discount plan to JCPenney. Amenities include free covered parking, full cafeteria services, fitness center, and on-site childcare.
Application Instructions:
apply online at the JCPennys website or at http://jobs.jobvite.com/jcp/job/oMEp5fwE