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Product Manager Urology

#16976
Myriad Genetics

Details:

  • Category: Off-Campus
  • Position Type: Full-Time (Career)
  • Posted on: October 27, 2017
  • Open until: Sun, November 26, 2017 expired
  • Wage: $71,000-79,000
  • Location: SALT LAKE CITY, Utah, UT

Description:

Myriad Genetics is seeking a Product Manager with a strong marketing background to join our Urology Business Unit. This position will be responsible for contributing to the growth phase of Prolaris®, a multi gene prognostic assay that predicts mortality risk for men with prostate cancer. The goal is to accelerate and expand utilization among urologists and urologic oncologists. The position will also be responsible for the continued launch of myRisk hereditary cancer testing with Urologists to drive testing and revenue.

Strategy

  • Strategic plan formulation, monitoring and adherence

  • Market screening/analysis

  • Market research

  • Development of product/segment positioning

  • Investigation of new markets/products/line extension

Market Evaluation

  • Gathering, collating and evaluating market research

  • Monitoring competitive activity

  • Monitoring clinical landscape

  • Identifying customer needs

  • Pricing analysis

Tactical plan

  • Development and timing of tactical marketing plan

  • Development of tactical budget

Initiative Monitoring

  • Monitors internal and external resource progress on tactical initiatives

  • Manages tactical initiatives to established timelines and reports to Director of Marketing

  • Monitors expenditures to budget

  • Determines ROI on initiatives

Initiative Execution

  • Carries out internal short- and long-term tactics in support of strategic plan for Business Unit

  • Reports internal initiative progress to established timelines

Cross-Functional Support and Communication

  • Executes support for Business Unit sales activities

  • Assists with and executes sales/market tool development and implementation

  • Assists in generation and presentation of educational/informational material to Business Unit Sales Force and selected internal/external groups

  • Participates in, reports on and assists in planning response to cross-functional input and feedback (e.g., Customer Service, Marketing and Sales Operations)

Leadership and Coaching

  • Leads a team of Marketing Specialists to deliver on UBU critical revenue and profitability objectives

  • Provides coaching and development opportunities as well as supporting career development plan

Qualifications:

  • Bachelor's degree and 2-10 years marketing experience

  • Experience in utilizing diverse marketing channels to maximize promotion

  • Product launch experience within the pharmaceutical, diagnostic, or device industries preferred

  • Digital media experience preferred

Apply Here: http://www.Click2apply.net/ghy68xdh2385ccm6

PI99967715

Application Instructions:

Apply Here: http://www.Click2apply.net/ghy68xdh2385ccm6

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