Company Background
Ironic Music Booking Agency is the most innovative booking agency on the New
England music scene. We handle a wide array of artists and are confident that
we can provide the perfect entertainment for any venue or situation. We pride
ourselves in differentiating from the ‘average’ booking agent in that we focus
a great deal of attention on the social media marketing of all the gigs we
book.
Ironic Music Booking Agency began eight (8) years ago. Early on, we realized
that there were many small to medium sized venues who were interested in live
entertainment but they either didn't have sufficient space/need for a larger
formation, or lacked sufficient budget, or both. Ironic naturally migrated to
this niche market and has since, almost by default, specialized in acoustic
music, boasting the largest roster of acoustic acts in New England. We have,
however, recently seen increased competition in this market.
Over the years we have booked in many other markets but now, would like to
expand fully into one or more of the following markets.
- Wineries, Breweries & Distilleries (local, artisanal)
- Ski resorts (winter & summer offerings)
- College Campuses
- Festivals
- Farmers’ Markets
_Market Research Internship _
Requirements: College seniors or graduate students with a marketing related
major and some experience researching new markets and building databases.
- Self-driven and proactive.
- Experience with marketing, market research, and market analysis.
- Excellent organizational skills and use of Excel/Word required.
- Ability to prioritize and to meet tight deadlines.
- Willingness to ask questions and seek help when needed.
Description: Ironic is looking for a highly motivated and experienced
marketing intern interested in learning about marketing and promotion in the
music industry. Candidates must love music, and be enthusiastic and
computer/internet savvy, as well as proficient in Microsoft Word and Excel. As
an intern, you would be an essential part of our team and have fun while
learning a lot about the industry. You will assist with secondary market
research, and be responsible for the development of detailed databases. All
interns have specific duties and are expected to meet weekly deadlines while
taking full responsibility for their projects. A commitment of 15-20 hours per
week is required, for a minimum of four (4) months. This is a virtual/online
position and is an unpaid internship. Your primary responsibilities are as
follows:
- Conduct exploratory research into all of the above markets.
- Work with team to determine which market to research in detail.
- Research the top market to its fullest extent including competition.
- Build a detailed database of the top target market.
- Assist in the development of marketing materials for this target market.
Deliverable: An (Excel) database of the priority target market, organized
alphabetically, by location, which includes the following: name of venue,
location, contact info, decision maker w/any specific contact info required
for this person (mobile, email, extension, etc), best time to call/best way to
reach him/her, venue's website and social media sites, ways venue
advertise/promote (if applicable), list of musicians who have performed in the
past/will be performing, and any other information applicable which would be
helpful in assisting Ironic to make this new contact. Additionally, intern
will be responsible for producing a 3-5 page paper of the research findings,
profiles, and proposed strategy.