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Director, Marketing & Sales

#18623
University of Utah

Details:

  • Category: Off-Campus
  • Position Type: Off-Campus
  • Posted on: January 22, 2018
  • Open until: Tue, January 30, 2018 expired

Creates and implements the marketing strategy for KUED’s 4 broadcast channels, interstitial utilization and social media promotion. Supervises and manages media relations and works with other station directors in a collaborative style to achieve station objectives. Has supervisory oversight of all station marketing directed toward the community. Creates campaigns for traditional and social media.

Works closely with the General Manager to position the station in the community and across the state.

Also responsible for inter-University promotional relations.


Responsibilities |

1. Determine the strategy and execute advertising, promotion and publicity for KUED programs, local productions, outreach, educational, and station activities.

2. Develop monthly advertising and promotion schedule detailing promotion priorities for department staff. Works across the disciplines of on-air broadcasting, print, electronic communications and social media.

3. Oversee on-air promotion efforts of station to insure maximum use of KUED’s airtime in promoting programs, productions, and outreach and station activities. Includes on-air promotions, station Ids, branding and proof of performance spots, voice-over credit announcements, and other station interstitials.

4. Coordinate advertising including creative concept, copywriting, media buys and placement, meeting multiple deadlines.

5. Develop, plan and implement station branding to increase awareness and support of KUED. Maintain and police brand consistency.

6. Plan and implement promotional events and media sponsorships to position KUED as a valuable community resource.

7. Plan, administer and implement the Marketing Department budget.

9. Oversee and supervise the production of the KUED station brochures, video jackets, posters, flyers, etc.

10. Oversee press relations, meeting with press, planting story ideas, providing background materials, setting up interviews with producers, and responding to press calls.

11. Edit and proof external communications for KUED Departments to maintain quality control and brand consistency.

12. Oversee station graphics creation.

14. Serve as member of KUED Crisis Management team to develop and implement response to criticism and controversy.

15. Hire, train, supervise and evaluate Marketing Department staff.

16. Manages strategies based on various metadata sources within the station for improved customer experience.

COORDINATION AND SUPERVISION: This position Supervises a staff in Media Relations, Social Media and On-Air Promotion. Responsible for performance and accountability of departmental staff including assigning work, prioritizing duties, performance evaluations and recommendations for hiring and termination.

DECISION MAKING: This position has the authority to hire and make salary decisions for the Marketing Department staff. Has the authority to plan and implement Marketing Department budget and approve expenditures from that budget. Using a wide range of advertising and promotional techniques, the position has the authority to determine the design and implementation of advertising, promotion, outreach, publicity, and public information functions of KUED.

PROBLEM SOLVING: Below are examples of problems encountered by the incumbent:
1. Find ways to maintain and increase KUED’s audience in an increasingly competitive and diverse media environment. To meet the challenge, the position works closely with the station programmer and must constantly be aware of our market and how to best reach viewers, looking at a variety of techniques and outlets.

2. Continually find creative strategies to signal the value of the station, which in turn leads to increased support. This comes through a focus on local productions and community outreach activities as well as the educational outreach.

3. Obtain maximum impact with advertising dollars and maximize viewer awareness through on-air promotion. Requires a reevaluation of effective media outlets and scrutiny of on-air breaks.

4. Determine the best means of distributing program information to statewide press. Requires keeping in touch with media contacts and investigating most efficient technologies for distributing information

5. Set priorities to meet multiple deadlines. Deadlines constantly shift, so must be flexible enough to adapt and highly organized to keep on top of everything.

6. Build a marketing department where one now does not currently exist.

DISCLAIMER
This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Work Environment and Level of Frequency typically required

Nearly Continuously: Office environment.

Physical Requirements and Level of Frequency that may be required

Nearly Continuously: Sitting, hearing, listening, talking.

Often: Repetitive hand motion (such as typing), walking.

Seldom: Bending, reaching overhead.

Minimum Qualifications |

Bachelor’s degree in Business Administration or related area, or equivalency; eight years of progressively more responsible management experience; and demonstrated leadership, human relations and effective communications skills required.

Department Specific Qualifications:

6 of the 8 years of experience in advertising, marketing, or a related area.

2 of the 8 years of experience in a supervisory position.

Fluent in e-marketing and social media marketing. Strong writing and interpersonal communication skills.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Bachelors in Marketing.


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