Creates and implements the marketing strategy for KUED’s 4 broadcast channels,
interstitial utilization and social media promotion. Supervises and manages
media relations and works with other station directors in a collaborative
style to achieve station objectives. Has supervisory oversight of all station
marketing directed toward the community. Creates campaigns for traditional and
social media.
Works closely with the General Manager to position the station in the
community and across the state.
Also responsible for inter-University promotional relations.
Responsibilities |
1. Determine the strategy and execute advertising, promotion and publicity
for KUED programs, local productions, outreach, educational, and station
activities.
2. Develop monthly advertising and promotion schedule detailing promotion
priorities for department staff. Works across the disciplines of on-air
broadcasting, print, electronic communications and social media.
3. Oversee on-air promotion efforts of station to insure maximum use of
KUED’s airtime in promoting programs, productions, and outreach and station
activities. Includes on-air promotions, station Ids, branding and proof of
performance spots, voice-over credit announcements, and other station
interstitials.
4. Coordinate advertising including creative concept, copywriting, media buys
and placement, meeting multiple deadlines.
5. Develop, plan and implement station branding to increase awareness and
support of KUED. Maintain and police brand consistency.
6. Plan and implement promotional events and media sponsorships to position
KUED as a valuable community resource.
7. Plan, administer and implement the Marketing Department budget.
9. Oversee and supervise the production of the KUED station brochures, video
jackets, posters, flyers, etc.
10. Oversee press relations, meeting with press, planting story ideas,
providing background materials, setting up interviews with producers, and
responding to press calls.
11. Edit and proof external communications for KUED Departments to maintain
quality control and brand consistency.
12. Oversee station graphics creation.
14. Serve as member of KUED Crisis Management team to develop and implement
response to criticism and controversy.
15. Hire, train, supervise and evaluate Marketing Department staff.
16. Manages strategies based on various metadata sources within the station
for improved customer experience.
COORDINATION AND SUPERVISION: This position Supervises a staff in Media
Relations, Social Media and On-Air Promotion. Responsible for performance and
accountability of departmental staff including assigning work, prioritizing
duties, performance evaluations and recommendations for hiring and
termination.
DECISION MAKING: This position has the authority to hire and make salary
decisions for the Marketing Department staff. Has the authority to plan and
implement Marketing Department budget and approve expenditures from that
budget. Using a wide range of advertising and promotional techniques, the
position has the authority to determine the design and implementation of
advertising, promotion, outreach, publicity, and public information functions
of KUED.
PROBLEM SOLVING: Below are examples of problems encountered by the incumbent:
1. Find ways to maintain and increase KUED’s audience in an increasingly
competitive and diverse media environment. To meet the challenge, the position
works closely with the station programmer and must constantly be aware of our
market and how to best reach viewers, looking at a variety of techniques and
outlets.
2. Continually find creative strategies to signal the value of the station,
which in turn leads to increased support. This comes through a focus on local
productions and community outreach activities as well as the educational
outreach.
3. Obtain maximum impact with advertising dollars and maximize viewer
awareness through on-air promotion. Requires a reevaluation of effective media
outlets and scrutiny of on-air breaks.
4. Determine the best means of distributing program information to statewide
press. Requires keeping in touch with media contacts and investigating most
efficient technologies for distributing information
5. Set priorities to meet multiple deadlines. Deadlines constantly shift, so
must be flexible enough to adapt and highly organized to keep on top of
everything.
6. Build a marketing department where one now does not currently exist.
DISCLAIMER
This job description is not designed to contain or be interpreted as a
comprehensive inventory of all duties, responsibilities and qualifications
required of employees assigned to the job.
Work Environment and Level of Frequency typically required
Nearly Continuously: Office environment.
Physical Requirements and Level of Frequency that may be required
Nearly Continuously: Sitting, hearing, listening, talking.
Often: Repetitive hand motion (such as typing), walking.
Seldom: Bending, reaching overhead.
Minimum Qualifications |
Bachelor’s degree in Business Administration or related area, or equivalency;
eight years of progressively more responsible management experience; and
demonstrated leadership, human relations and effective communications skills
required.
Department Specific Qualifications:
6 of the 8 years of experience in advertising, marketing, or a related area.
2 of the 8 years of experience in a supervisory position.
Fluent in e-marketing and social media marketing. Strong writing and
interpersonal communication skills.
Applicants must demonstrate the potential ability to perform the essential
functions of the job as outlined in the position description.
Bachelors in Marketing.