Description:
The Bookstore Student Social Media and Website Coordinator is responsible for aiding the enhancement of the online presence and engagement of the Bookstore through various social media platforms and the official website. This role requires a creative and tech-savvy student who can effectively manage and update the store's digital presence, generate content, and engage with the student community to promote store products, services, and events.
Responsibilities:
1. Social Media Management:
- Work with Marketing Manager to develop and execute a social media strategy that aligns with the store's goals and objectives.
- Manage and maintain the campus store's social media accounts.
- Create engaging, informative, and visually appealing content.
- Schedule and publish content in a consistent and timely manner.
- Respond to comments, messages, and mentions, engaging with students and addressing their concerns.
- Monitor and analyze social media metrics and provide regular reports to track performance and make data-driven improvements.
2. Website Maintenance:
- Maintain and update the Bookstore’s official website, ensuring that it is user-friendly, current, and aesthetically pleasing.
- Post product listings and promotions on the website.
- Collaborate to address technical issues or improvements on the website.
- Ensure that the website's content is accurate, including product descriptions, prices, and availability.
3. Content Creation:
- Generate high-quality, relevant, and engaging content for social media, the website, and other digital channels.
- Design eye-catching graphics, banners, and promotional materials using graphic design tools as necessary.
- Write SEO-friendly product descriptions, and announcements.
4. Student Engagement:
- Recruit and schedule models/ambassadors for social media, website and other promotional photo sessions.
- Foster an online community by interacting with students, sharing their content (with proper permissions), and encouraging user-generated content.
- Promote campus store events, sales, and special promotions through various online channels.
- Collaborate with student organizations, clubs, and ambassadors to expand the store's reach.
5.Marketing Campaigns:
- Assist in the planning, execution, and tracking of marketing campaigns and contests.
- Collaborate with the Marketing manager to ensure consistent branding and messaging across all channels.
6. Other duties as assigned
- Assisting with customer service including basic store operations and text books.
Qualifications:
- Currently enrolled as a student at SUU.
- Strong knowledge of social media platforms and trends.
- Excellent communication and writing skills.
- Excellent photography and videography knowledge and skills.
- Proficiency in graphic design tools.
- Basic understanding of web content management systems.
- Creative and detail-oriented.
- Ability to work independently and as part of a team.
- Prior experience in social media management or digital marketing is preferred. Or marketing/communication majors.