Description:
**Job Title: Athletics Marketing Graduate Assistant – Fan Engagement and Game Presentation, Social Media, or Video
Location: Southern Utah University
Position Type: Graduate Assistant (Beginning Fall 2025)
Job Summary: The Athletics Marketing Graduate Assistant will support the athletics department with fan engagement, social media, or video content creation. The ideal candidate will have hands-on experience in one of these areas and will assist in enhancing the fan experience, promoting athletic events, and supporting digital marketing efforts.
Key Responsibilities (Fan Engagement Graduate Assistant Role):
* Serve as the primary marketing and fan experience contact for assigned sports, and secondary for others.
* Assist the Assistant AD of Marketing in creating and executing marketing campaigns and fan engagement strategies.
* Develop marketing and fan experience plans for assigned sports.
* Oversee interns and manage related responsibilities.
* Work with coaches to implement marketing strategies for each team.
* Coordinate game-day activities, including PA announcers, music, video board, cheer squad, and pep band.
* Organize special events like Kids Days, student initiatives, and student appreciation activities.
* Create engaging atmospheres at home events with games, giveaways, contests, and music.
* Promote events and communicate promotions across campus and the community.
* Support community outreach and coordinate summer events.
* Assist in managing the student internship program.
* Other duties as assigned.*
Key Responsibilities (Social Media Graduate Assistant Role):
* Develop and execute social media strategies to boost visibility and engagement across platforms.
* Create and curate content promoting teams, events, and athletes.
* Monitor trends and apply tactics to grow followers and reach.
* Collaborate with coaches and staff for content and promotions.
* Manage daily posts, ensuring consistent brand voice.
* Track performance metrics and adjust strategies for growth.
* Engage with fans through comments and messages.
* Promote live events, ticket sales, and special promotions.
* Stay updated on social media trends and platform updates.
* Align social media efforts with overall marketing goals.
* Other duties as assigned.
Key Responsibilities (Video Graduate Assistant Role):
Capture, edit, and produce high-quality video content for athletic events, promotions, and social media.
* Create highlight reels, game recaps, and feature videos to showcase teams, athletes, and events.
* Collaborate with marketing and communications teams to develop video strategies aligned with department goals.
* Assist in live-streaming and video production for home games and events.
* Manage and organize video footage for easy access and use in future projects.
* Ensure videos are optimized for different platforms (social media, website, etc.).
* Stay updated on the latest video production techniques and technology.
* Support the team in brainstorming creative video ideas to engage fans and promote events.
* Other duties as assigned.
Qualifications:
- Bachelor’s degree (completed before Fall 2025).
- Experience in one of the following: fan engagement, social media management, or video production.
- Strong communication skills and creativity.
- Familiarity with video editing software (Adobe Premiere, Final Cut Pro) is a plus.
- Availability to work nights, weekends, and holidays as needed.
- How to Apply: Submit your resume, cover letter, and relevant work samples to autumnfuimaono@suu.edu