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Public Relations Associate

  • Category: On-Campus
  • Position Type: Student Hourly
  • Posted on: August 19, 2021
  • Open until: filled
  • Work Hours: 15 - 20 hour per week
  • Wage: $10 - $11/hr DOE
  • Location: Cedar City, UT

Description:

About SUMA

Southern Utah Museum of Art, on the campus of Southern Utah University, features the artwork of regional artists known for their landscapes, faculty and student artists from the SUU Department of Art & Design, as well as emerging and distinguished artists from around the country. Strengths of the nearly 2,000-object permanent collection include the body of work by Jimmie F. Jones that exemplifies his notable career in the region, as well as a robust collection of prints featuring well-known artists such as Pierre-Auguste Renoir, Salvador Dalí, Katsushika Hokusai, Thomas Hart Benton, and others. Since 2019, a number of gifts and acquisitions have focused on photography such as Brett Weston, Gary Edward Adams, and a portfolio called DE | MARCATION: A Survey of Contemporary Photography in Utah. Named the best-designed museum in Utah by Architectural Digest, SUMA’s building was designed by Brooks + Scarpa and inspired by the region’s famed slot canyons.

General Summary Under the direction of the Manager of Marketing & Communication, the Public Relations Associate is responsible for the creation of PR and marketing materials to reach SUMA’s overall goals as outlined in the SUMA Marketing Plan.

Duties and Responsibilities

  1. Public Relations
  2. Draft press releases, media alerts, and event recaps for exhibitions, programs and events, and general SUMA news
  3. Maintain the museum’s media lists to ensure current and accurate contact information for journalists
  4. Draft talking points for media interviews as needed
  5. Gather photos and videos for media requests as needed
  6. Draft blog posts that share unique angles for SUMA’s stories

  7. Track media mentions and generate quarterly, exhibition, and program PR value reports

  8. Social Media

  9. Create and post content for SUMA’s social media accounts, with a focus on TikTok
  10. Contribute social media and video content ideas for all platforms during editorial calendar meetings
  11. Assist with video content including script writing, filming, and editing

  12. Upload content to YouTube channel using best practices in creating thumbnail images and writing titles, captions, and descriptions

  13. Email Marketing

  14. Draft and distribute bi-weekly e-newsletter promoting SUMA’s events and exhibitions

  15. Generate monthly e-newsletter reports

  16. Miscellaneous

  17. Assist with other marketing initiatives such as staffing audience engagement and community outreach events
  18. Compile monthly reports for ratings and comments on Google MyBusiness, TripAdvisor, and Yelp
  19. Assist with poster distributions as needed

Qualifications:

  1. Pursuing a degree in communication, public relations, advertising, or marketing
  2. Computer literacy (especially Microsoft Office, Google Suite, Adobe Creative Suite)
  3. Understanding of varied social media outlets, appropriate content, and awareness of new trends
  4. Detail oriented for accuracy of data and information
  5. Excellent oral and written communication, creative problem-solving skills, and organization

Preferred Qualifications 1. Displayed understanding of visual communication including videography, photography, and graphic design 2. Displayed understanding of social media, particularly video content for TikTok and Instagram Reels