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Social Media Specialist

  • Category: On-Campus
  • Openings: One
  • Position Type: Student Hourly
  • Posted on: March 18, 2025
  • Open until: filled
  • Work Hours: 20 hours per week
  • Wage: $12/hr
  • Location: Cedar City, UT

Description:

The Social Media Specialist supports the university's Graduate & Online Programs Department’s organic lead generation and growth objectives by providing strategically-devised content for a variety of social media platforms, and completes marketing projects that conform to established brand guidelines and produce results. We are looking for a strong writer/content creator with creative and effective ideas for optimizing social content to attract and support prospective students considering finishing a bachelor's degree online or getting a master's degree.

Responsibilities include:

  • Plan a content calendar for social media channels that optimizes engagement, audience growth, and department objectives.
  • Create and publish social media content using a content management platform that executes the organic marketing strategy. Content is primarily written content with some visual (images, illustrations, infographics, videos, etc.) elements.
  • Contribute creative ideas, both content and coordinating visuals, for social media content that will produce the desired result.
  • Work with members of the marketing team to strategize and execute effective organic marketing projects.
  • Support a variety of writing projects which may include blog articles, ad copy, video scripts, testimonial interviews, email sequence communication plans, audience building, etc.
  • Research and understand different audiences to support effective message creation.

Qualifications:

Minimum Qualifications:

  • Student pursuing an undergraduate degree in Communication, Marketing, or related discipline
  • Strong writing skills
  • Ability to understand and follow a brand guide
  • Good judgement regarding appropriate written and visual content for your audience on social media
  • Knowledge of social media platforms and how they operate

Preferred Qualifications

  • Experience with social media content creation
  • Familiarity with using social media content management platforms
  • Ability to research and understand different audiences
  • Familiarity with Associated Press writing style