A Project-Based Learning Experience, the COMM 3503 Practicum/Radio Lab is to experience all facets of KSUU Thunder 91.1 operation. Students will have the opportunity, and should strive, to improve themselves by developing skill sets in entertainment programming, business management, audience analysis and needs gratification, advertising and PSA creation and production, media sales, marketing and promotions, event management, broadcast newswriting, voice acting, and performance. Additional experiential prospects include podcasting, newscasting, sportscasting, social media, programming, public relations, and other radio station operations opportunities.
The Course is divided into four modules:
Module 1: Production of a show intro and promo, three on-air shifts per hour of educational credit claimed, three position projects, and instruction in advanced Adobe Audition, broadcast regulations and policies, and creating powerful on-air content and vocal delivery.
Module 2: Self-critique of on-air work, four on-air shifts per hour of educational credit claimed, three position projects, an individual assessment with the professor (the Air Check Session) and additional instruction in advanced Adobe Audition, performance, preparation, developing the voice as an instrument, and advanced interview practices and techniques.
Module 3: Creation/production of sweepers and other production for on-air, a second self-critique of on-air work, three on air shifts per hour of educational credit claimed, three position projects, and additional instruction in advanced Adobe Audition, podcasting, news and newswriting, and storytelling.
Module 4: Participation in a promotional event, three on-air shifts per hour of educational credit claimed, three position projects, and additional instruction in advanced Adobe Audition, story writing, marketing, branding, and promotions.