This course introduces students to a management career in the hospitality industry, which includes hotels, food and beverage, meetings and conventions, recreation and leisure, and information technology. The importance of leadership and the establishment of a service culture are also treated. (Fall, Spring, Summer - 1st Session) [Graded (Standard Letter)]

Exploring the Hospitality Industry, 4^th Ed., Walker, John R.

ISBN-13: 978-0-13-474491-9

Additional reading material will be provided by the instructor via Canvas or in class.

Course Goal: Students will be able to evaluate various segments and disciplines of the hospitality industry that will guide them in making a career choice.

1. Explain key characteristics of the hospitality industry.
2. Identify key concepts and interrelationships in the travel and tourism industry.
3. Discover which hospitality industry career paths are most attractive to pursue.
4. Describe key concepts of various hospitality industry segments.
5. Decide whether to continue education and career interest in the hospitality management industry.

Course Grading: History assignment, class participation, current events, experience presentation, attendance, projects, quizzes, and exams.

Grades will be posted using Canvas. You can access your scores at any time using the gradebook in Canvas. Please note that scores returned throughout the semester are unofficial grades.

Points and Components

Case Studies	50 (5 case studies at 10 points each)
Pop Quizzes	Points will vary
Projects/Paper	80 (Two projects of 30 & 50 points)
Reflection Paper	30 (Personal reflection based on course concepts)
Tests	40 (4 tests each worth 10 points)
Total	200*

*Points are approximate

Grading Scale

Grade	%
A	94-100
A-	90-93
B+	86-89
B	83-85
B-	80-82
C+	76-79
C	73-75
C-	70-72
D	60-69

Course Grading Segment Explanations:

Case Study Analysis: (50 points – 5 case studies worth 10 points each)

Case studies will be analyzed throughout the semester. Case studies either will be found within the textbook or will be available within Canvas. Students will be responsible for providing a brief summary of the case and answering all questions related to each case study, unless otherwise noted. Further information can be found in the associated Canvas Module. Expect in-class discussion of the case study (In the event that there is no discussion, the professor reserves the right to dock points from the assignment. Alternatively, a meaningful and engaged discussion section presents an opportunity for bonus points.) Case studies are meant to bring a real-world context to the material which means that you will need to use critical thinking skills and integrate text material as well as course discussion.

Pop Quizzes: Quizzes will be taken via Canvas and can only be taken in class. The quiz can be administered at any point during the class period via a passcode given by the professor; once the quiz is started you will have 5 minutes to take it. Quiz questions will be from the chapter(s) being covered in class that week. Quizzes are in-class only and CAN NOT be made up or re-opened once they close. No exceptions.

Projects

Hospitality Happenings x 2 (15 points each): The hospitality industry is sensitive to what is happening in society and is ever changing. You will be examining a specific segment of the industry (as assigned in Canvas) and researching current events, their impacts, and the future of that segment of the industry. You will also examine career paths as they relate to the segment of the industry assigned.

Be specific in your discussion:

• What is the event/topic/trend you are discussing?
• How has it impacted the industry as a whole and the assigned segment specifically? Provide data from credible sources (Wikipedia is NOT a credible source).
• What have companies done in response? Give examples.
• What are the challenges/opportunities stemming from this?
• How might/has this impact(ed) the assigned segment of industry going forward (positive and negative)?
• If you were a manager or business owner, what would you do in response (if applicable)?

Career Path

• In less than a paragraph discuss your career path (if you are undecided choose a career path that interests you).
• Find linkage(s) between your career path and the segment of the industry assigned. It may be direct or indirect; be specific in your discussion. Recognize that the position may or may not be entry level.
• Do some research and find a job opportunity that would align with points 1 and 2 – provide an overview of the company, qualifications, job description. Briefly discuss your thoughts on the position and if you would apply.

Paper should be 2–5 pages, 1.5 spacing, Times New Roman. Citations and corresponding “reference” page are required. At least five sources should be cited. Use APA style. Submit the report to Canvas.

Interview Report (50 points): Interview three individuals currently working in the hospitality industry. One interview per industry sector (i.e., theme park, hotel, restaurant, casino, tourism operators, meetings/events, etc.). Guidelines for the interview including required formatting and rubric can be found within Canvas. It is STRONGLY recommended that this project be worked on over the course of the semester. At the end of the semester, you are expected to present your project with your group in class.

Mini-Tests (40 points): There will be four mini-tests given throughout the semester, each worth 10 points. Exams will be given via Canvas. Exams will be based primarily on material found in the text, course lectures/power points. Exams will be a combination of multiple choice, true/false, and/or short answer/essay. The purpose of these tests is to assess assigned readings. Exams are open note/open book.

Reflection Paper (30 points): Throughout the course you will be exploring various facets of the hospitality industry. You may be coming into this course with a pre-conceived notion, or none, of what the hospitality industry is. The information discussed in class, coupled with the various reports and interviews you conduct may, or may not, change your opinion or provide you with a different perspective of the hospitality industry. This paper is a reflection of your thoughts on the industry. Write a two to five page, double spaced paper based on what you have learned/discovered, etc., during the course of the semester.

Note Regarding Papers: A more thorough guideline and rubric is available in Canvas for all assignments. The details for all assignments are available from the beginning of the semester within Canvas. Assignments can be uploaded prior to the due date; as such, NO late assignment will be accepted.

Instructor reserves right to make adjustments and amendments to course schedule.

Week	Topic/Activity	Assignment Due
Week 1	Introduction/Course Expectations; Ch. 1 Hospitality Spirit	Read Chapter 1
Week 2	Ch. 2 Tourism	Read Chapter 2
Week 3	Ch. 3 – Lodging	Read Chapter 3; Case 1
Week 4	Ch. 4 – Lodging Operations	Read Chapter 4; Test 1 (Ch 1–4)
Week 5	Ch. 5 – Cruising	Read Chapter 5; Case 2
Week 6	Ch. 6 – Restaurants	Read Chapter 6; Hospitality Happenings 1
Week 7	Ch. 7 – Restaurant Operations	Read Chapter 7; Case 3
Week 8	Ch. 8 – Managed Services	Read Chapter 8; Test 2 (Ch 5–8)
Week 9	Ch. 9 – Beverages	Read Chapter 9
Week 10	Ch. 10 – Clubs	Read Chapter 10; Hospitality Happenings 2
Week 11	Ch. 11 – Theme Park & Attractions	Read Chapter 11; Test 3 (Ch 9–11)
Week 12	Ch. 12 – Gaming Entertainment	Read Chapter 12; Case 4
Week 13	Ch. 13 – Meetings, Conventions & Entertainment	Read Chapter 13; Interview Project
Week 14	Ch. 14 – Event Management	Read Chapter 14; Case 5; Reflection Paper
Week 15	Last week of classes	Test 4 (Ch 12–14)

Late Work and Make-Up Policy

• NO late assignments accepted. Assignments can be uploaded prior to the due date; late submissions will not be accepted.
• There are NO MAKE-UPS for in-class writing, in-class assessments, quizzes, exams, projects, or the final exam.
• Pop quizzes must be taken in class via Canvas with a passcode; once closed they cannot be re-opened. No exceptions.
• All work is done via Canvas.

Extra Credit

Guest speakers may visit during the semester. To earn 1 extra point, participate in the discussion board with the questions before the guest speakers come in.

Communication Expectations

• Email is the best way to reach the instructor outside of class time. The instructor checks messages several times a day (weekdays and weekends).
• You can expect a response typically within 24–48 hours.
• Please indicate the course number/section and topic in the subject line of your message.

Classroom Devices and Recording

• Recording class meetings is permitted; however, no special accommodation or modification of classmate behavior will be made to ensure quality of recording.
• Laptops, tablets, and other devices are allowed and should be used in a way that does not disrupt the class. The instructor may ask you to utilize these devices as part of an in-class activity.

Professional Conduct and Classroom Decorum

• Arrive prepared and on time for every scheduled class session; the same is expected of the instructor.
• Do not come to class late or leave early. If you must arrive late or leave early, discuss with the instructor prior. Tardy arrivals will be noted and can impact your attendance grade.
• Be responsible for acquiring notes from classmates if you are late or miss class. Material covered only in class may appear on exams.
• Be courteous and respectful: no talking when the instructor or a fellow student has the floor.
• Use technology only for class-related activities. Surfing the internet or working on other class work will not be tolerated.
• Food and drinks are permissible as long as they are not disruptive (avoid hot food or noisy wrappers).
• Expected traits include respect, timeliness, courtesy, and integrity.

• Class attendance and participation are part of the assessment and may influence subjective points at the end of the semester.
• Do not come to class late or leave early; tardiness will be noted and can impact your attendance grade.
• If you are late to or miss class, you are responsible for obtaining relevant notes and information from classmates.
• Student Athletes/SUU Club Members: Provide documentation excusing your absence well in advance of when you will be unable to attend.

Program and Institutional Learning Outcomes Alignment

University

Activities/Outcomes	Assessment
Students learn how tourism and hospitality meet basic human needs for leisure time and activities	Performance on discussion and reports
Students research company culture and profitability to see if it is a good fit for their career	Performance on projects
Timeliness of work and the study of sustainable tourism	Performance on quizzes and exams
Students learn how their studies, personal characteristics, and work experience lead to career success	Performance on projects and exams

School of Business

Activities/Outcomes	Assessment
Are able to communicate effectively through written documents and oral presentations	Performance on reports
Understand ethical issues and standards as they relate to business within society	Class discussion and performance on quizzes and exams
Possess the technical and analytical skills that are generally used to facilitate decision making in complex environments	Performance on reports
Are familiar with the fundamental principles and tools associated with each major functional area of business and hospitality	Performance on projects
Have strong critical thinking skills	Performance on projects, quizzes, and exams