Pride & Ferrell, Marketing, Cengage Learning, 21st edition.

Overall: Students will be introduced to and develop an understanding of the 
overall field of marketing and its role in society and business.  

Specific: Through the successful completion of this course, students will be able 
to do the following:
- define and apply the elements of the marketing mix to business settings.
- recognize the key components of the consumer decision making process  
  and how to integrate marketing principles accordingly.  
- effectively apply marketing research in the marketing process.  
- identify and evaluate various environmental forces and their impact on 
   marketing decisions.  
- understand and apply skills necessary to advance in their professional 
   lives.  

Attaining these objectives will occur through an emphasis on concepts introduced in the textbook, consistent and effective work done in teams, the completion of written and oral assignments, and analyses of current events.  Advanced preparation by both students and the instructor will allow for more effective learning.  An interactive classroom environment will also enhance understanding while providing a more stimulating learning experience.

Grading: Major Components

The major grade components for MKTG 3010 are as follows:

Component Points
1- Exams (3 @ 80 points each)        240*
2- In-class Team Assignments (TAs) 
    (6@20 points each)            120**
3- Essay Assignments (EAs) 
    (4@20pts each)                 80
4- Face-Off/Final Project         50
5- Oral Presentation         20
6- Case Participation (2@10pts each)           20
7- Current Event         10
8-In-class assignments (unannounced) 
    (4 @ 5 points each)                 20
    
Total Possible Points        555

 *All examinations will be non-cumulative.
**Individual overall score for teamwork will be adjusted based on an end-of-the-semester evaluation by fellow team members of contribution to team activities over the course of the semester.

All grades will be posted via Canvas.  Each student should ensure that he/she can access Canvas and the page for MKTG 3010.  

Final grades will be determined based on the following distribution of total percentage points earned (minimum percentage for each grade shown): 

B+ 86.7% C+ 76.7% D+ 66.7% F Below 60%
A 93.4% B 83.4% C 73.4% D 63.4%
A- 90% B- 80% C- 70% D- 60%

Note: The last day to withdraw from this course without a grade is Sept. 18th, 2024.  The final day to withdraw with a “W” grade is Oct. 30th, 2024.

Students who are having difficulty in the class should see me early in the semester.  I am here to help each student learn and will do everything possible to assist those who are struggling.  Together we may be able to identify strengths and weaknesses in an effort to increase performance.  Ultimately, however, each student is responsible for his/her grade.

Attendance

Attendance will be graded prior to each of the three exams.  This means that students will have three opportunities to gain/lose points according to their attendance.  Points will be determined based on the chart below.  Accordingly, each student can gain or lose up to a total of six points over the course of the semester.


# of Unexcused Absences Prior to an Exam
Point Adjustment
0 + 2
1 or more 0

Excused Absences

According to SUU Policies and Procedures, absences are excused for those students who are “participating as representatives of Southern Utah University at academic events, artistic performances, or as an athlete, manager, trainer in NCAA intercollegiate competitions, as well as high profile students serving the university interests” (Policy 6.30, p.1). In addition, excused absences from this class include those caused by a death in the immediate family, or an illness requiring hospitalization or treatment by a doctor.

Exams

Exams will consist of multiple-choice, true/false, and short answer questions.  All questions will be limited to text material and any material discussed in class.  All exams will be non-cumulative.  Students must take the exams at their scheduled section times unless they have a University-approved excuse.

Exams may be reviewed during my posted office hours or by appointment.  Disagreements or questions regarding the exam may be discussed at this time or via e-mail.  All disagreements must be received within five days of the posting of scores for a particular exam.  I will respond within two days of receiving your request.

Make-up Exams

Make-up exams will be offered only to those students with University-approved excuses.  Documentation of the excused absence (e.g., doctor’s note, etc.) is required.  Any other students failing to take a scheduled exam without a documented excuse will receive a “0” on that exam.  Students who have a University-approved excuse must notify me via e-mail or voice mail prior to the time of the scheduled exam.  Make-up exams may not be in the same format as those administered to the general class (e.g., essay, etc.) and are at my discretion.  Every reasonable effort will be made to accommodate those with a University-approved excuse.  I reserve the right to verify all requested absences.

Team Assignments (TAs)

There will be multiple assignments completed by teams in class.  Students who 
are not in class on the day of a team assignment will not receive credit for that assignment.  Students who have an excused absence will be offered a make-up assignment.

Essay Assignments (EAs)

There will be multiple essay assignments over the course of the semester.  Due dates are indicated on the class schedule at the end of this syllabus.  Assignments are due before the start of class on the day indicated via Canvas.  Late assignments will not be accepted.  Each assignment will pose a question allowing students to demonstrate skills in writing and critical thinking.  These assignments must be typed, doubles-spaced, and between one and two pages in length, unless otherwise indicated.  

Face Off

This component of the course is designed to help students improve their individual oral communication skills. Moreover, preparation for the face-off requires students to conduct research on a topic. Face-off will involve a debate between teams of two students. I shall provide the topics and each team will advocate one side, either for or against. Each team will have up to 5 minutes to argue his/her side. In addition each student will follow up with a one minute rebuttal. I will provide feedback on the students’ performance. Details of the assignment will be posted on Canvas.

Oral Presentation

Presentation assignment: For this assignment, each student will have the opportunity to make a short in-class oral presentation. Details regarding this presentation will be provided in class and on Canvas.

Case Analysis

The case method of instruction is instrumental in providing students with an opportunity to fill in a marketing manager’s shoes and make decisions about real-life marketing problems.

1. Over the semester we will discuss two cases. Students’ participation in these case analysis discussions is mandatory and verbal participation will be graded. A student may not make up an unexcused absence.

2. Verbal participation in case analysis classes will be graded on the quality of what a student says rather than how many times he/she speaks in class. Being interested and attentive may be sufficient at times. At other times I may ask a student directly what he/she thinks about the topic under discussion. Being prepared and attentive and sharing one’s thoughts with the class is the best way to learn.  

Current Event

Each student will be assigned a day on which he/she will orally summarize an 
article from the popular press relating to that day’s discussion topic. The presentation should include a brief summary of the article and how it specifically relates to the day’s topic. A good presentation will include specifics from the article that validate or are contrary to what is stated in the textbook. Specific guidelines for completing this assignment can be found under the assignment prompt on Canvas.

Module 1
Marketing Overview, Marketing Strategy, Environment, and Ethics
Date- Readings/Assignments
Aug 28- None
Sep 2- Chs. 1 and 2
Sep 4- Ch. 3; TA1 (Ch. 03, Sec. 3-2: Competitive Forces; Sec. 3-3: Economic Forces); (Current Event begins)
Sep 9- Ch. 4; EA1 due via Canvas dropbox prior to class
Module 2
Consumer Behavior
Date- Readings/Assignments
Sep 11- Ch. 7
Sep 16- Ch. 7 cont.; TA2 (Ch. 07, Sec. 7-5: Social Influences on the Buying Decision Process)
Sep 18- Presentations- Group 1
Sep 23- Ch. 8
Sep 25- Exam 1 (Modules 1 and 2)
(Chs. 1, 2, 3, 4, 7, and 8)
Module 3
Marketing Research, Target Markets, Global Markets, and Digital/Social Media
Date- Readings/Assignments
Sep 30- Ch. 5
Oct. 2- Ch. 6; TA3 (Ch. 06, Sec. 6-2: Identify the Appropriate Targeting Strategy; Sec. 6-3: Determine Which Segmentation Variables to Use)
Oct 7- Ch. 9 ; EA2
Oct 9- Ch. 10; Mid-term Team Evals due
Oct 13-14- Fall Break
Oct 16- Presentations- Group 2
Module 4
Product
Date- Readings/Assignments
Oct 21- Ch.11
Oct 23- Ch. 12
Oct 28- Ch. 13; TA4 (Ch. 13, Sec. 13-2: Characteristics of Services)
Oct 30- Case 1; Case materials and preparation guidelines (Canvas) EA3 due via Canvas dropbox prior to class
Nov 4- Exam 2 (Modules 3 and 4)
(Chs. 5, 6, 9, 10, 11, 12, and 13)
Module 5
Place (distribution)
Date- Readings/Assignments
Nov 6- Ch. 14
Nov 11- Ch. 15 TA5 (Ch. 15, Sec. 15-3: Brick-and-Mortar Retailers)
Module 6
Promotion/Pricing/Assessment
Nov 13- Ch. 16/17
Nov 18- Ch. 17/18; EA4 due via Canvas dropbox prior to class
Nov 20- Ch. 19; TA6 (Ch. 19, Sec. 19-1: The Importance of Price in Marketing; Sec. 19-2: Price and Nonprice Competition; Sec. 19-4c: Breakeven Analysis)
Nov 24-28 Thanksgiving Break
Dec 2- Ch. 19/20
Dec 4- Face-Off Presentations; Team Evaluations due
Dec 9-11- (Testing Center) Exam 3 (Modules 5 and 6)
(Chs. 14,15, 16, 17, 18, 19, and 20)

Late work and make-up exams are not allowed except for excused absences as described by SUU's Policies and Procedures.

According to SUU Policies and Procedures, absences are excused for those students who are “participating as representatives of Southern Utah University at academic events, artistic performances, or as an athlete, manager, trainer in NCAA intercollegiate competitions, as well as high profile students serving the university interests” (Policy 6.30, p.1). In addition, excused absences from this class include those caused by a death in the immediate family, or an illness requiring hospitalization or treatment by a doctor.

Attendance will be graded prior to each of the three exams. This means that students will have three opportunities to gain points according to their attendance.  Points will be determined as described below.  Accordingly, each student can gain up to a total of six points over the course of the semester.

Zero absences prior to an exam = 2 points
One or more absences prior to an exam = 0 points

NOTE: Students who miss more than one-third of the total # of scheduled class days cannot receive a passing grade for the course.

There are no fees charged by the instructor for this course (aside from the cost of the textbook).