Sun Aug 31, 2025 Assignment 2.1 Reading, Video Lecture, and Quiz: What is Marketing, Customer Value, and the 4 Ps due by 11:59pm
Tue Sep 2, 2025 Discussion Topic 1.2 Introduce Yourself Discussion due by 11:59pm
Sun Sep 7, 2025 Assignment 2.2 Assignment: Marketing at Gap Company due by 11:59pm
Sun Sep 14, 2025 Assignment 3.2 Reading, Video Lecture, and Quiz: Market Research and Customer Insights due by 11:59pm
Sun Sep 14, 2025 Assignment 3.3 Assignment: Customer Surveys due by 11:59pm
Sun Sep 21, 2025 Assignment 4.2 Reading, Video Lecture, and Quiz: Segmentation, Targeting, Positioning and Buyer Personas due by 11:59pm
Sun Sep 21, 2025 Assignment Assignment 4.3 Assignment: Buyer Personas due by 11:59pm
Sun Sep 28, 2025 Assignment 5.2 Reading, Video Lecture, and Quiz: Product Marketing due by 11:59pm
Sun Sep 28, 2025 Assignment 5.3 Assignment: P1: Product and AI Naming and Branding Tools due by 11:59pm
Sun Oct 5, 2025 Assignment 6.2 Reading, Video Lecture, and Quiz: Branding and Product Adoption due by 11:59pm
Sun Oct 5, 2025 Assignment 6.3 Assignment: Branding and Product Adoption due by 11:59pm
Sun Oct 12, 2025 Assignment 7.2 Reading, Video Lecture, and Quiz: P2: Pricing due by 11:59pm
Sun Oct 12, 2025 Assignment 7.3 Assignment: Pricing due by 11:59pm
Sun Oct 19, 2025 Assignment 8.2 Reading, Video Lecture, and Quiz: P3: Place/Retail Marketing due by 11:59pm
Sun Oct 19, 2025 Assignment 8.3 Assignment: Retail Photo Scavenger Hunt due by 11:59pm
Sun Oct 26, 2025 Assignment 9.2 Reading, Video Lecture, and Quiz: P4 Promotion/Advertising due by 11:59pm
Sun Oct 26, 2025 Assignment 9.3 Assignment: Advertising due by 11:59pm
Sun Nov 2, 2025 Assignment 10.2 Reading and Quiz: Social Media Marketing due by 11:59pm
Sun Nov 2, 2025 Assignment 10.3 Assignment: Social Media Marketing due by 11:59pm
Sun Nov 9, 2025 Assignment 11.2 Assignment: Marketing Yourself due by 11:59pm
Sun Nov 16, 2025 Assignment 12.2 Reading, Video Lecture, and Quiz: Personal Professional Selling due by 11:59pm
Sun Nov 16, 2025 Assignment 12.3 Assignment: Personal Professional Selling due by 11:59pm
Sun Nov 23, 2025 Assignment 13.2 Assignment: Marketing Environment due by 11:59pm
Sun Nov 30, 2025 Assignment Extra Credit-Eco Essentials Case - Up to 30 Points due by 11:59pm
Wed Dec 10, 2025 Assignment Course Feedback Survey - 10 pts of extra credit due by 11:59pm
Wed Dec 10, 2025 Assignment Final Project: Market Simternship due by 11:59pm