Southern Utah University

Course Syllabus

Southern Utah University
Southern Utah University
Fall Semester 2025

International Marketing (Online)

MKTG 3400-30I

Course: MKTG 3400-30I
Credits: 3
Term: Fall Semester 2025
Department: MESA
CRN: 30348

Course Description

MKTG 3400 - Exporting and importing products, as well as managing international operations. These include all phases of business activity related to operating marketing and sales facilities abroad, establishing production or assembly facilities in foreign areas, and creating licensing arrangements. Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D-

Required Texts

International Marketing, 6e, 17th ed., Dana-Nicoleta Lascu, George L. Hiller

13 DIGIT ISBN: 978-1-7322425-2-4

10 DIGIT ISBN: 1-7322425-2-6

Learning Outcomes

Upon completing this course, students should be able to demonstrate a basic understanding of international marketing and be proficient in utilizing secondary resources to research a foreign market.  Furthermore, students should possess the practical skills to develop a realistic marketing plan for a foreign market that a company can implement.

  1. General knowledge of the international marketing environment 
  2. Specific knowledge about the application of marketing concepts in the global arena 
  3. Cultural knowledge about at least one other country 
  4. Skill in using the available tools and resources for researching foreign markets 
  5. Skill in applying marketing concepts in a foreign market 
  6. Awareness of ethical issues in international marketing 
  7. Apply the principles learned in this course in developing a project that has specific implications for the increasingly digital and interconnected business environment of today 

Course Requirements

Professor’s Corner Activities:  There will be 5 Professor’s Corner Zoom meetings throughout the semester.  Details are included in Canvas.

Wall Street Journal Articles, Quizzes, and Reflection Paper: Every other week, you will be assigned several marketing-related articles from the Wall Street Journal.  There will be a quiz associated with and due for each article.  Details are posted in Canvas. 

Chapter Quizzes: Each chapter will have a 10-question multiple-choice quiz.  These quizzes are open-book and open-note.  These quizzes are not necessarily meant to be difficult if you have read and understand the material.  You will have 15 minutes for each quiz.  Your lowest quiz score will be dropped.

FDI Country Project:
A primary goal of this course is to prepare students to develop a marketing plan in an international context.  You will view this project through the eyes of the Secretary of Trade for a country of your choice, tasked with attracting Foreign Direct Investment (FDI) to your country for a hypothetical project of your choice.  Details are posted in Canvas.

FOREX Project:  
This project will help expose you to some of the complexities inherent in international business and marketing. Essentially, you will be exchanging currency to make a profit. Details are posted in Canvas.

Course Outline

Week 1
  • Introduction and Overview
Week 2 
  • Chapter 1: Scope, Concepts, and Drivers of International Marketing FOREX Overview and Project Begins 
  • Deliverables: 
    • Professor's Corner 
    • WSJ Quiz 1 
    • Chapter Quiz 1
Week 3
  •  Chapter 2: An Overview of the International Marketing Environment 
  • Chapter 3: International Trade: Institutional Barriers and Facilitators
  • Deliverables: 
    • Chapter Quizzes 2 and 3
Week 4
  • Chapter 4: Regional Economic and Political Integration 
  • FOREX Project Work Time
  • Deliverables: 
    • Professor's Corner 2 
    • WSJ Quiz 2 
    • Chapter Quiz 4 
Week 5
  • Chapter 5: Cultural Influences on International Marketing 
  • FDI Country Project Overview and Work Time
  • Deliverables: 
    • Chapter Quiz 5
Week 6
  • Chapter 6: International Marketing Research: Practices and Challenges 
  • Chapter 7: International Strategic Planning
  • Deliverables: 
    • Professor's Corner 3 
    • WSJ Quiz 3
    • Chapter Quizzes 6 and 7
Week 7
  • Project(s) Work Time 
  • Deliverables: 
    • FOREX Mid-Project Check-up 
Week 8
  • Chapter 8: Expansion Strategies and Entry Mode Selection 
  • Chapter 9: Products and Services: Branding Decisions in International Markets
  • Deliverables: 
    • Professor's Corner 4
    • WSJ Quiz 4 
    • FDI Project Selected Assignment 
    • Chapter Quizzes 8 and 9
Week 9
  • Chapter 10: International Product and Service Strategies Project Work time
  • Deliverables: 
    • Chapter Quiz 10
Week 10
  • Chapter 11: Managing International Marketing Channels 
  • Chapter 12: The International Promotional Mix: Advertising, Publicity, Public Relations, and Sales Promotions
  • Deliverables: 
    • Professor's Corner 5 
    • FOREX Project 
    • WSJ Quiz 5 
    • Chapter Quizzes 11 and 12 
Week 11
  • Chapter 13: International Personal Selling and Personnel Management Project Work Time 
  • Deliverables: 
    • FDI Country Project Outline 
    • Chapter Quiz 13
Week 12
  • Chapter 14: International Pricing Strategy 
  • Chapter 15: Organizing and Controlling International Marketing Operations and Perspectives for the Future
  • Deliverables: 
    • Chapter Quizzes 14 and 15
    • WSJ Quiz 6
Week 13
  • Special Topic: Marketing and Marijuana Project Work Time
  • Deliverables: 
    • FDI Country Project Rough Draft
    • WSJ Reflection Paper
    • Special Topic Quiz
Week 14
  • Project Work Time
  • Deliverables: 
    • FDI Project, Slides, and Presentation

Instructor's policies on late assignments and/or makeup work


Late/Makeup Work:

If you have a valid excuse (e.g., a doctor’s note, university-sponsored events, the death of a close relative, etc.) with documentary proof. In that case, you will have the opportunity to make up an exam or quiz. Please get in touch with me at the first opportunity you know you will not be able to meet the deadline, so that we can reschedule.

All assignments have a due date and time of Saturday at 11:59 pm.  However, you will be given a 24-hour grace period to submit every assignment without penalty (in other words, you will receive full credit for assignments submitted during this period).  

However, note that no assignments will be accepted after Sunday at 11:59 pm, except under the direst of circumstances (e.g., the death of an immediate family member).  Computer glitches, problems with Canvas, forgetting, vacations, and other similar issues are not valid excuses.  Please ensure that you submit your assignments well in advance of the final cut-off period.  Please also ensure that you have submitted the correct file and that it has been uploaded correctly when submitting your assignments.  If you do not, they will not be accepted after the final cut-off date and time

Attendance Policy

Online course

Course Fees

Content for this section will be provided by the instructor.

ADA Statement

Students with medical, psychological, learning, or other disabilities desiring academic adjustments, accommodations, or auxiliary aids will need to contact the Disability Resource Center, located in Room 206F of the Sharwan Smith Center or by phone at (435) 865-8042. The Disability Resource Center determines eligibility for and authorizes the provision of services.

If your instructor requires attendance, you may need to seek an ADA accommodation to request an exception to this attendance policy. Please contact the Disability Resource Center to determine what, if any, ADA accommodations are reasonable and appropriate.

Academic Credit

According to the federal definition of a Carnegie credit hour: A credit hour of work is the equivalent of approximately 60 minutes of class time or independent study work. A minimum of 45 hours of work by each student is required for each unit of credit. Credit is earned only when course requirements are met. One (1) credit hour is equivalent to 15 contact hours of lecture, discussion, testing, evaluation, or seminar, as well as 30 hours of student homework. An equivalent amount of work is expected for laboratory work, internships, practica, studio, and other academic work leading to the awarding of credit hours. Credit granted for individual courses, labs, or studio classes ranges from 0.5 to 15 credit hours per semester.

Academic Freedom

SUU is operated for the common good of the greater community it serves. The common good depends upon the free search for truth and its free exposition. Academic Freedom is the right of faculty to study, discuss, investigate, teach, and publish. Academic Freedom is essential to these purposes and applies to both teaching and research.

Academic Freedom in the realm of teaching is fundamental for the protection of the rights of the faculty member and of you, the student, with respect to the free pursuit of learning and discovery. Faculty members possess the right to full freedom in the classroom in discussing their subjects. They may present any controversial material relevant to their courses and their intended learning outcomes, but they shall take care not to introduce into their teaching controversial materials which have no relation to the subject being taught or the intended learning outcomes for the course.

As such, students enrolled in any course at SUU may encounter topics, perspectives, and ideas that are unfamiliar or controversial, with the educational intent of providing a meaningful learning environment that fosters your growth and development. These parameters related to Academic Freedom are included in SUU Policy 6.6.

Academic Misconduct

Scholastic honesty is expected of all students. Dishonesty will not be tolerated and will be prosecuted to the fullest extent (see SUU Policy 6.33). You are expected to have read and understood the current SUU student conduct code (SUU Policy 11.2) regarding student responsibilities and rights, the intellectual property policy (SUU Policy 5.52), information about procedures, and what constitutes acceptable behavior.

Please Note: The use of websites or services that sell essays is a violation of these policies; likewise, the use of websites or services that provide answers to assignments, quizzes, or tests is also a violation of these policies. Regarding the use of Generative Artificial Intelligence (AI), you should check with your individual course instructor.

Emergency Management Statement

In case of an emergency, the University's Emergency Notification System (ENS) will be activated. Students are encouraged to maintain updated contact information using the link on the homepage of the mySUU portal. In addition, students are encouraged to familiarize themselves with the Emergency Response Protocols posted in each classroom. Detailed information about the University's emergency management plan can be found at https://www.suu.edu/emergency.

HEOA Compliance Statement

For a full set of Higher Education Opportunity Act (HEOA) compliance statements, please visit https://www.suu.edu/heoa. The sharing of copyrighted material through peer-to-peer (P2P) file sharing, except as provided under U.S. copyright law, is prohibited by law; additional information can be found at https://my.suu.edu/help/article/1096/heoa-compliance-plan.

You are also expected to comply with policies regarding intellectual property (SUU Policy 5.52) and copyright (SUU Policy 5.54).

Mandatory Reporting

University policy (SUU Policy 5.60) requires instructors to report disclosures received from students that indicate they have been subjected to sexual misconduct/harassment. The University defines sexual harassment consistent with Federal Regulations (34 C.F.R. Part 106, Subpart D) to include quid pro quo, hostile environment harassment, sexual assault, dating violence, domestic violence, and stalking. When students communicate this information to an instructor in-person, by email, or within writing assignments, the instructor will report that to the Title IX Coordinator to ensure students receive support from the Title IX Office. A reporting form is available at https://cm.maxient.com/reportingform.php?SouthernUtahUniv

Non-Discrimination Statement

SUU is committed to fostering an inclusive community of lifelong learners and believes our university's encompassing of different views, beliefs, and identities makes us stronger, more innovative, and better prepared for the global society.

SUU does not discriminate on the basis of race, religion, color, national origin, citizenship, sex (including sex discrimination and sexual harassment), sexual orientation, gender identity, age, ancestry, disability status, pregnancy, pregnancy-related conditions, genetic information, military status, veteran status, or other bases protected by applicable law in employment, treatment, admission, access to educational programs and activities, or other University benefits or services.

SUU strives to cultivate a campus environment that encourages freedom of expression from diverse viewpoints. We encourage all to dialogue within a spirit of respect, civility, and decency.

For additional information on non-discrimination, please see SUU Policy 5.27 and/or visit https://www.suu.edu/nondiscrimination.

Pregnancy

Students who are or become pregnant during this course may receive reasonable modifications to facilitate continued access and participation in the course. Pregnancy and related conditions are broadly defined to include pregnancy, childbirth, termination of pregnancy, lactation, related medical conditions, and recovery. To obtain reasonable modifications, please make a request to title9@suu.edu. To learn more visit: https://www.suu.edu/titleix/pregnancy.html.

Disclaimer Statement

Information contained in this syllabus, other than the grading, late assignments, makeup work, and attendance policies, may be subject to change with advance notice, as deemed appropriate by the instructor.