Business Writing Proficiency: Students should be able to compose well-structured and concise professional documents, such as reports, memos, procedures, instructions, emails, and proposals, with attention to clarity, coherence, grammar, and professional tone, and effectively edit and revise their writing.
AI Integration in Professional Communication: Students should be able to effectively and ethically utilize AI tools and technologies in their professional communication practices. They should understand the benefits and limitations of AI applications, such as automated writing assistance, data analysis, and natural language processing, and employ them judiciously to enhance the quality, efficiency, and accuracy of their written and verbal communication. Students should also develop critical thinking skills to evaluate AI-generated content, ensuring its ethical use and maintaining transparency and accountability in their communication endeavors.
Data Management and Analysis: Students should be able to demonstrate skills in managing and communicating data and other quantitative information, including summarizing, analyzing, and evaluating quantitative data. Students should also develop critical evaluation skills to assess accuracy and validity of information as well as skills to effectively incorporate quantitative information into graphs, charts, presentations, organizational storytelling, or other analytical tools for effective communication.
Ethical Communication Practices: Students should understand and apply ethical principles and guidelines in professional communication, including honesty, integrity, respect, and consideration of diverse perspectives.