Southern Utah University

Course Syllabus

Southern Utah University
Southern Utah University
Fall Semester 2025

Strategic Self Marketing (Online)

SUU 3100-SW2

Course: SUU 3100-SW2
Credits: 3
Term: Fall Semester 2025
Department: INDS
CRN: 32532

Course Description

Students will be introduced to the use of strategic marketing techniques to design, enhance, and promote past experiences and professional image. Students will reflect on prior learning experiences to effectively develop a website e-portfolio.. (As Needed) [Graded (Standard Letter)] Registration Restriction(s): None

Required Texts

There are no required texts for this course. External reading or other exercises may be assigned periodically. Such assignments will be posted on Canvas.

Learning Outcomes

The assignments in SUU 3100 are designed to exercise skills involving the following SUU Essential Learning Outcomes: 
  • 2.5 Presentation (Communication) - Students will develop the ability to market themselves and their accomplishments by creating a deliverable that is clear, affecting, and compelling. 
  • 10.1 Connections to Experience (Integrative Learning)- Students will reflect on prior learning experiences outside of the formal classroom by creating meaningful connections with the students’ professional image. 
  • 12.4 Transfer (Lifelong Learning) - Students will review themselves and their past experiences to develop and apply them to potential opportunities.

Course Requirements

Be Present - Our class depend on your consistent presence to run effectively. In an asynchronous online course like ours, "being present" looks like:
  • making your best effort to start weekly module assignments at the start of the week so you can receive early feedback and adjust
  • posting and replying in discussions to help others jumpstart their thinking about the weekly module theme
  • completing the assigned readings and viewing the assigned videos
  • minimizing distraction during your in-Canvas time to help you submit your best work
  • reading course announcements and communication from instructor and classmates
  • confused about something? Ask. A simple, “Wait, what?” is a totally fine place to start.

AI Not Allowed - Within this course, all submitted assignments should be written, developed, created, or inspired by you. If any work is created by artificial intelligence (AI) it will be considered plagiarized work and a violation of SUU Policy 6.33: Academic Integrity. This could result in a failing grade to disciplinary action through the Dean of Students’ Office. AI is an evolving technology and will impact our academic, professional, and personal lives. It is important that as part of your education, you learn to critically think, create, and evaluate products/assignments.

Course Outline

Students will complete the following assignments: 
Module 1: Course Introduction
  • 1.0 Module 1 Overview
  • 1.1 Discussion: Introduce Yourself
  • 1.2 Discussion: What, Why, & How: E-Portfolios
  • 1.3 Assignment: Past Experience Focus
Module 2: Self Marketing & Personal Branding
  • 2.0 Module 2 Overview
  • 2.1 Assignment: Personal Branding
  • 2.2 Assignment: Self Marketing Plan
Module 3: Networking
  • 3.0 Module 3 Overview
  • 3.1 Video Discussion: Elevator Pitch
  • 3.2 Discussion: The Power of Networking
  • 3.3 Assignment: LinkedIn & Networking
Module 4: Leadership Behaviors
  • 4.0 Module 4 Overview
  • 4.1 Discussion: Personality Types and Leadership
  • 4.2 Assignment: Building your Leadership Skills - Interview
  • 4.3 Discussion: Reflections on Leadership Behavior
Module 5: Prior Learning Experiences
  • 5.0 Module 5 Overview
  • 5.1 Assignment: E-Portfolio Draft
  • 5.2 Discussion: Identifying with Prior Learning Experiences
Module 6: Deliverable & Review
  • 6.0 Module 6 Overview
  • 6.1 Assignment: E-Portfolio Final Project
  • 6.2 Discussion: E-Portfolio Class Presentations
  • 6.3 Assignment: Course Reflection

Instructor's policies on late assignments and/or makeup work

Due Dates:
  • Assignments are due on Sundays at 11:59 PM.  
  • You are always welcomed and encouraged to work ahead of schedule. A due date is a deadline, not a schedule of when to do the work. This habit will a) help you receive early feedback that you can apply to later assignments and b) create some "breathing room" to help you manage assignments in your other classes at busy points in the semester.

I missed a due date - What do I do next?
  • If you miss a due date due to an extenuating or emergency situation, please communicate with me as soon as you are able, but not later than 2 business days after the due date. We can discuss your particular situation. (The conversation works best if you propose an adjusted due date and explain your thinking.) 

Appropriate exceptions for extended time or flexible due dates will be made for students who have accommodations approved through the Disability Resource Center.
  • If you are not sure if you might qualify for accommodations but had an IEP or accommodations in high school, we enthusiastically encourage you to connect with the Disability Resource Center to explore your options to support how you learn best. 

Attendance Policy

Attendance: This is an online course so attendance is taken through submitting assignments by the due date. 

Course Fees

Content for this section will be provided by the instructor.

ADA Statement

Students with medical, psychological, learning, or other disabilities desiring academic adjustments, accommodations, or auxiliary aids will need to contact the Disability Resource Center, located in Room 206F of the Sharwan Smith Center or by phone at (435) 865-8042. The Disability Resource Center determines eligibility for and authorizes the provision of services.

If your instructor requires attendance, you may need to seek an ADA accommodation to request an exception to this attendance policy. Please contact the Disability Resource Center to determine what, if any, ADA accommodations are reasonable and appropriate.

Academic Credit

According to the federal definition of a Carnegie credit hour: A credit hour of work is the equivalent of approximately 60 minutes of class time or independent study work. A minimum of 45 hours of work by each student is required for each unit of credit. Credit is earned only when course requirements are met. One (1) credit hour is equivalent to 15 contact hours of lecture, discussion, testing, evaluation, or seminar, as well as 30 hours of student homework. An equivalent amount of work is expected for laboratory work, internships, practica, studio, and other academic work leading to the awarding of credit hours. Credit granted for individual courses, labs, or studio classes ranges from 0.5 to 15 credit hours per semester.

Academic Freedom

SUU is operated for the common good of the greater community it serves. The common good depends upon the free search for truth and its free exposition. Academic Freedom is the right of faculty to study, discuss, investigate, teach, and publish. Academic Freedom is essential to these purposes and applies to both teaching and research.

Academic Freedom in the realm of teaching is fundamental for the protection of the rights of the faculty member and of you, the student, with respect to the free pursuit of learning and discovery. Faculty members possess the right to full freedom in the classroom in discussing their subjects. They may present any controversial material relevant to their courses and their intended learning outcomes, but they shall take care not to introduce into their teaching controversial materials which have no relation to the subject being taught or the intended learning outcomes for the course.

As such, students enrolled in any course at SUU may encounter topics, perspectives, and ideas that are unfamiliar or controversial, with the educational intent of providing a meaningful learning environment that fosters your growth and development. These parameters related to Academic Freedom are included in SUU Policy 6.6.

Academic Misconduct

Scholastic honesty is expected of all students. Dishonesty will not be tolerated and will be prosecuted to the fullest extent (see SUU Policy 6.33). You are expected to have read and understood the current SUU student conduct code (SUU Policy 11.2) regarding student responsibilities and rights, the intellectual property policy (SUU Policy 5.52), information about procedures, and what constitutes acceptable behavior.

Please Note: The use of websites or services that sell essays is a violation of these policies; likewise, the use of websites or services that provide answers to assignments, quizzes, or tests is also a violation of these policies. Regarding the use of Generative Artificial Intelligence (AI), you should check with your individual course instructor.

Emergency Management Statement

In case of an emergency, the University's Emergency Notification System (ENS) will be activated. Students are encouraged to maintain updated contact information using the link on the homepage of the mySUU portal. In addition, students are encouraged to familiarize themselves with the Emergency Response Protocols posted in each classroom. Detailed information about the University's emergency management plan can be found at https://www.suu.edu/emergency.

HEOA Compliance Statement

For a full set of Higher Education Opportunity Act (HEOA) compliance statements, please visit https://www.suu.edu/heoa. The sharing of copyrighted material through peer-to-peer (P2P) file sharing, except as provided under U.S. copyright law, is prohibited by law; additional information can be found at https://my.suu.edu/help/article/1096/heoa-compliance-plan.

You are also expected to comply with policies regarding intellectual property (SUU Policy 5.52) and copyright (SUU Policy 5.54).

Mandatory Reporting

University policy (SUU Policy 5.60) requires instructors to report disclosures received from students that indicate they have been subjected to sexual misconduct/harassment. The University defines sexual harassment consistent with Federal Regulations (34 C.F.R. Part 106, Subpart D) to include quid pro quo, hostile environment harassment, sexual assault, dating violence, domestic violence, and stalking. When students communicate this information to an instructor in-person, by email, or within writing assignments, the instructor will report that to the Title IX Coordinator to ensure students receive support from the Title IX Office. A reporting form is available at https://cm.maxient.com/reportingform.php?SouthernUtahUniv

Non-Discrimination Statement

SUU is committed to fostering an inclusive community of lifelong learners and believes our university's encompassing of different views, beliefs, and identities makes us stronger, more innovative, and better prepared for the global society.

SUU does not discriminate on the basis of race, religion, color, national origin, citizenship, sex (including sex discrimination and sexual harassment), sexual orientation, gender identity, age, ancestry, disability status, pregnancy, pregnancy-related conditions, genetic information, military status, veteran status, or other bases protected by applicable law in employment, treatment, admission, access to educational programs and activities, or other University benefits or services.

SUU strives to cultivate a campus environment that encourages freedom of expression from diverse viewpoints. We encourage all to dialogue within a spirit of respect, civility, and decency.

For additional information on non-discrimination, please see SUU Policy 5.27 and/or visit https://www.suu.edu/nondiscrimination.

Pregnancy

Students who are or become pregnant during this course may receive reasonable modifications to facilitate continued access and participation in the course. Pregnancy and related conditions are broadly defined to include pregnancy, childbirth, termination of pregnancy, lactation, related medical conditions, and recovery. To obtain reasonable modifications, please make a request to title9@suu.edu. To learn more visit: https://www.suu.edu/titleix/pregnancy.html.

Disclaimer Statement

Information contained in this syllabus, other than the grading, late assignments, makeup work, and attendance policies, may be subject to change with advance notice, as deemed appropriate by the instructor.