This semester you will complete a single, in-depth project: a full Information Architecture audit and redesign of Craigslist. Craigslist is a rare opportunity to study a long-standing digital system whose structure has hardly changed in decades. Its scale, age, and cultural footprint make it an ideal case for understanding how information architecture influences usability, trust, meaning, and user behavior.
Craigslist contains thousands of categories and subcategories, an uneven taxonomy, inconsistent labeling conventions, and decades of legacy decisions. It is functionally significant but architecturally fragile. By examining this system, you will learn how classification, hierarchy, labeling, and metadata shape the way users understand and navigate information.
Throughout the semester, you will take the site apart, analyze its structure, uncover its patterns, and propose a redesigned IA that is modern, intuitive, and grounded in contemporary UX and inclusive design practices. You will also translate portions of your new IA into thoughtful UI design to demonstrate how structure and interface reinforce one another. This project is as much about critical thinking as it is about craft. Your goal is not only to make Craigslist “look better,” but to reveal and repair the architectural problems that affect clarity, safety, findability, and user experience.
Your final outcome should resemble a professional IA case study: deeply researched, visually articulated, and grounded in evidence-based decision making.