Southern Utah University

Course Syllabus

Southern Utah University
Southern Utah University
Spring Semester 2026

Managerial Economics (Face-to-Face)

ECON 3010-01

Course: ECON 3010-01
Credits: 3
Term: Spring Semester 2026
Department: ECON
CRN: 10349

Course Description

Managerial Economics is a combination of the fundamentals of microeconomic theory and business applications to understand what affect organizational management and optimal decision-making. This course will use basic to intermediate-level analytical tools of microeconomics to study the behavior of individual decision-making entities such as consumers and firms and learn how to apply these tools in “real world” scenarios. This goal will be achieved by laying an adequate theoretical foundation to study various applied fields in economics and management. At the end of this course, students should be able to answer questions about how consumers make choices when facing a limited budget, how intermediate-level managers minimize the cost facing a production plan, and how such a production plan is determined by top-tier managers under cretain market structures. If time allows, we will also learn price-discrimination in which firms with market power utilizes to further improve their profits. 

Required Texts

He, R.J (2025), Economics for Business 2nd Edition. Kendall Hunt, ISBN: 9798319710949.

Learning Outcomes

At the completion of this course, successful students will
·         Understand fundamental microeconomic theory, as described and used throughout the course, at both an intuitive and technical level.
·         Be able to apply economic principles and reasoning to problem solving and decision-making in managerial and business contexts. 
·         Be able to understand and analyze consumer or producer’s decisions under different constraints or market structures.

Course Requirements

Expectations on Students
  1. Take an active role in your education
  2. Accept responsibility
While the instructor serves as a guide, coach, facilitator, and evaluator, learning is ultimately the responsibility of each individual. Therefore, students are expected to do the following as needed to achieve the course objectives: (1) study course material; (2) ask questions and seek help with subject matter that is not understood after a reasonable amount of independent study; (3) carefully and thoughtfully complete all assigned exercises; (4) do extra study, practice exercises, and review materials of this class or prerequisite if needed. 

  1. Be respectful to your peers, the instructor, and to pertinent university policies
Class is a learning opportunity for all enrolled students, not just for one. Students are expected to respect others’ opinions and comments, be respectful of others’ time, and not interrupt the instructor. As a courtesy to all, I would expect everyone to put their phones on silent, not text/receive calls during class, not be late or leave early in a disruptive manner, and not use inappropriate language when addressing classmates or the instructor. 
 
You may take notes on your tablet/computer if that is the mode you are comfortable with. However, these devices are frequently distracting for the user and those around them. If I believe your computer or tablet is distracting you or others, I will ask you to put it away.

Course Structure
The course is designed primarily around the slides and will be expanded on through discussions in class. The textbook can be used as a reference but is not necessary since I will change the sequence to ensure that the topics are taught in a more coherent manner. 

There will be weekly problem set and quiz, 3 exams to evaluate students’ effectiveness of learning.

Problem sets are to be turned in before the due date. PLEASE start early (you should learn time management from this process). To receive full credit for an assignment,
  • To receive full credit for your homework, you must answer each question correctly and show your work. If you get a correct answer but fail to show your work, you will get partial credit. You will get partial credit for a question if you attempt it (with supporting work) but get it wrong and you have shown some work. If you do not attempt a question at all or do not show sufficient work for an incorrect answer, you will receive a zero for that question. 
If you answer each question, but fail to put forth a good effort, you may be docked additional points. For example,
Question: What is the right answer? Explain.
Answer: 12 (which is correct but you did not explain)
You will lose points.
  • Each problem set needs to be submitted in a word document or pdf on Canvas. You can take picture and convert them into a pdf file using Office Lens (see this link for guidence). It is recommended that you learn how to use equation editor within Word. Unclear writing leads to a loss of points.
  • Each assignment shows original work: no copying, no pasting, no submitting work done by anyone else. If this happens once you will receive a 0 on that problem set, if it happens twice you will receive a 0 on all problem sets.
·         Late Work. Late assignments and quizzes will not be accepted unless special situations, see detail in Footnote 4 (late for a few minutes will be fine, but not for hours). I encourage you to plan accordingly. I am willing to make exceptions ONLY under specific circumstances AND when notified and justified by official documents in a reasonable advance.[1] Open and prompt communication with the professor is crucial.
 
Each problem set will be graded based on these criteria. Answers will be posted on Canvas on the day following the due date and it is up to each student to review their own assignment for correctness. Students who do this on a regular basis tend to be those that perform the best in this course.
Quizzes will be administered through Canvas. They are designed to serve as intermediary measures of your mastery of the material. These quizzes are aimed at giving you a quick concept check to understand if you are following the content. I recommend doing the quizzes before the homework assignments. You may use notes and the book to complete the quizzes, but you may NOT use other people to answer the questions. Again, no late submissions will be accepted except under specific circumstances with proof and if notified of a justified reason beforehand.

Exams: 
There will be three exams in this course, two midterms and one final. These exams could be challenging. They may contain questions that you have already seen before in the textbook, problem sets, or quizzes. However, They may also contain questions that you have not seen before but are based on the concepts covered in the class (as mentioned above, application of knowledge is one of the key elements of “higher” education).
The best way you can prepare is to 1) engage in the learning process, 2) spend time working on the problem sets and understanding the concepts covered, 3) grade your own problem sets for correctness, and 4) teach others the concepts covered in the class. 
 
I will not allow for make-up exams if you miss an exam except under specific circumstances with proof and if notified of a justified reason beforehand (in a week’s advance at least). Exams will be administered by the testing center. I will notify the tested chapters, date, and venue.
 
Missing any exam with no legit reasons supported by official documents (see footnote 3) means an automatic “F” to this class.


[1] For expectable events, such as jury duty, wedding and funeral, service notification, wedding announcement and obituary are acceptable documents. For personal health issues, recommendation letters for leave opened by liscenced health care providers are acceptable documents. (No personal information of you should be revealed in this letter.) For unexpectable emergency like car accidents, police reports can function as justification for your leave. Please inform me as soon as the event emerges so that we can plan ahead. Ex-ante notification for forseeable events and prompt notification for unforeseeable emergencies to me are strongly encouraged. As instructor, I reserve the right to decline request for consideration if there is unreasonable latency in the report. 

Course Outline

Chapter 0. A Brief Introduction to Managerial Economics

Module 1. Consumer Theory
  • Chapter 1. Elasticity
  • Chapter 2. Market
  • Chapter 3. Optimal Consumer Decision

Module 2. Production Theory
  • Chapter 5. Production
  • Chapter 6. Cost of Production

Module 3. Market Structures
  • Chapter 6. Perfect Competition
  • Chapter 7. Monopoly
  • Chapter 8. Intermediate Market Structures

Instructor's policies on late assignments and/or makeup work

Late Assignments and Makeup Work. Late assignments will not be accepted and makeup quizzes will not be given except in unusual circumstances.[1] To account for personal issues that may interfere with completing assignments or taking quizzes, each individual’s lowest problem set score and lowest quiz score will be dropped from the final grade calculation. You should not rely on extra credit for your success in this class.

[1] For expectable events, such as jury duty, wedding and funeral, service notification, wedding announcement and obituary are acceptable documents. For personal health issues, recommendation letters for leave opened by licensed health care providers are acceptable documents. (No personal information of you should be revealed in this letter.) For unexpectable emergency like car accidents, police reports can function as justification for your leave. Please inform me as soon as the event emerges so that we can plan ahead. Ex-ante notification for foreseeable events and prompt notification for unforeseeable emergencies to me are strongly encouraged. As instructor, I reserve the right to decline request for consideration if there is unreasonable latency in the report.

Attendance Policy

This is an online asynchronous class. No real-time attendance is required but students are strongly advised to go through all the learning materials in Module section of Canvas, including summary, practice problems, required assignments, videos, text, etc.

Course Fees

Normal student fees and tuitions as other business classes.

ADA Statement

Students with medical, psychological, learning, or other disabilities desiring academic adjustments, accommodations, or auxiliary aids will need to contact the Disability Resource Center, located in Room 206F of the Sharwan Smith Center or by phone at (435) 865-8042. The Disability Resource Center determines eligibility for and authorizes the provision of services.

If your instructor requires attendance, you may need to seek an ADA accommodation to request an exception to this attendance policy. Please contact the Disability Resource Center to determine what, if any, ADA accommodations are reasonable and appropriate.

Academic Credit

According to the federal definition of a Carnegie credit hour: A credit hour of work is the equivalent of approximately 60 minutes of class time or independent study work. A minimum of 45 hours of work by each student is required for each unit of credit. Credit is earned only when course requirements are met. One (1) credit hour is equivalent to 15 contact hours of lecture, discussion, testing, evaluation, or seminar, as well as 30 hours of student homework. An equivalent amount of work is expected for laboratory work, internships, practica, studio, and other academic work leading to the awarding of credit hours. Credit granted for individual courses, labs, or studio classes ranges from 0.5 to 15 credit hours per semester.

Academic Freedom

SUU is operated for the common good of the greater community it serves. The common good depends upon the free search for truth and its free exposition. Academic Freedom is the right of faculty to study, discuss, investigate, teach, and publish. Academic Freedom is essential to these purposes and applies to both teaching and research.

Academic Freedom in the realm of teaching is fundamental for the protection of the rights of the faculty member and of you, the student, with respect to the free pursuit of learning and discovery. Faculty members possess the right to full freedom in the classroom in discussing their subjects. They may present any controversial material relevant to their courses and their intended learning outcomes, but they shall take care not to introduce into their teaching controversial materials which have no relation to the subject being taught or the intended learning outcomes for the course.

As such, students enrolled in any course at SUU may encounter topics, perspectives, and ideas that are unfamiliar or controversial, with the educational intent of providing a meaningful learning environment that fosters your growth and development. These parameters related to Academic Freedom are included in SUU Policy 6.6.

Academic Misconduct

Scholastic honesty is expected of all students. Dishonesty will not be tolerated and will be prosecuted to the fullest extent (see SUU Policy 6.33). You are expected to have read and understood the current SUU student conduct code (SUU Policy 11.2) regarding student responsibilities and rights, the intellectual property policy (SUU Policy 5.52), information about procedures, and what constitutes acceptable behavior.

Please Note: The use of websites or services that sell essays is a violation of these policies; likewise, the use of websites or services that provide answers to assignments, quizzes, or tests is also a violation of these policies. Regarding the use of Generative Artificial Intelligence (AI), you should check with your individual course instructor.

Emergency Management Statement

In case of an emergency, the University's Emergency Notification System (ENS) will be activated. Students are encouraged to maintain updated contact information using the link on the homepage of the mySUU portal. In addition, students are encouraged to familiarize themselves with the Emergency Response Protocols posted in each classroom. Detailed information about the University's emergency management plan can be found at https://www.suu.edu/emergency.

HEOA Compliance Statement

For a full set of Higher Education Opportunity Act (HEOA) compliance statements, please visit https://www.suu.edu/heoa. The sharing of copyrighted material through peer-to-peer (P2P) file sharing, except as provided under U.S. copyright law, is prohibited by law; additional information can be found at https://my.suu.edu/help/article/1096/heoa-compliance-plan.

You are also expected to comply with policies regarding intellectual property (SUU Policy 5.52) and copyright (SUU Policy 5.54).

Mandatory Reporting

University policy (SUU Policy 5.60) requires instructors to report disclosures received from students that indicate they have been subjected to sexual misconduct/harassment. The University defines sexual harassment consistent with Federal Regulations (34 C.F.R. Part 106, Subpart D) to include quid pro quo, hostile environment harassment, sexual assault, dating violence, domestic violence, and stalking. When students communicate this information to an instructor in-person, by email, or within writing assignments, the instructor will report that to the Title IX Coordinator to ensure students receive support from the Title IX Office. A reporting form is available at https://cm.maxient.com/reportingform.php?SouthernUtahUniv

Non-Discrimination Statement

SUU is committed to fostering an inclusive community of lifelong learners and believes our university's encompassing of different views, beliefs, and identities makes us stronger, more innovative, and better prepared for the global society.

SUU does not discriminate on the basis of race, religion, color, national origin, citizenship, sex (including sex discrimination and sexual harassment), sexual orientation, gender identity, age, ancestry, disability status, pregnancy, pregnancy-related conditions, genetic information, military status, veteran status, or other bases protected by applicable law in employment, treatment, admission, access to educational programs and activities, or other University benefits or services.

SUU strives to cultivate a campus environment that encourages freedom of expression from diverse viewpoints. We encourage all to dialogue within a spirit of respect, civility, and decency.

For additional information on non-discrimination, please see SUU Policy 5.27 and/or visit https://www.suu.edu/nondiscrimination.

Pregnancy

Students who are or become pregnant during this course may receive reasonable modifications to facilitate continued access and participation in the course. Pregnancy and related conditions are broadly defined to include pregnancy, childbirth, termination of pregnancy, lactation, related medical conditions, and recovery. To obtain reasonable modifications, please make a request to title9@suu.edu. To learn more visit: https://www.suu.edu/titleix/pregnancy.html.

Disclaimer Statement

Information contained in this syllabus, other than the grading, late assignments, makeup work, and attendance policies, may be subject to change with advance notice, as deemed appropriate by the instructor.