Southern Utah University

Course Syllabus

Southern Utah University
Southern Utah University
Spring Semester 2026

Entrepreneurship (Face-to-Face)

ENTR 3210-01

Course: ENTR 3210-01
Credits: 3
Term: Spring Semester 2026
Department: MESA
CRN: 10363

Course Description

In many ways this is a research course. Students will first complete various library and field assignments and activities to gain a sense of the opportunities, risk-taking, innovation, and creativity demanded in starting a new business. Early in the course, each student will develop an idea for a new business. During the course each student will write a business plan based on that idea. In the meantime, we will study the specific elements of a business plan to help students write their own. (Fall, Spring) [Graded (Standard Letter)]

Required Texts

All resources will be provided, so you will not need to purchase a textbook for this course. 

Learning Outcomes

Course Learning Outcomes

Upon successful completion of this course, students will be able to:

  1. Define and distinguish entrepreneurship and its major forms, including small business, scalable startups, social entrepreneurship, and corporate entrepreneurship.

  2. Identify and evaluate entrepreneurial opportunities by analyzing problems, customer needs, and market conditions.

  3. Apply fundamental entrepreneurial tools and frameworks (such as customer discovery, value propositions, and basic business models) to assess the viability of a business idea.

  4. Demonstrate foundational business skills related to marketing, finance, operations, and legal considerations within an entrepreneurial context.

  5. Analyze real-world entrepreneurial examples to recognize common challenges, risks, and decision-making processes faced by entrepreneurs.

  6. Communicate entrepreneurial ideas effectively through written, visual, and oral formats appropriate for academic and professional audiences.

Course Requirements

Quizzes

You will have nine quizzes in this course. Each quiz will consist of five multiple-choice questions. You will have 30 minutes and one attempt to complete each quiz. Quizzes must be submitted no later than the assigned due date. You may use your notes to complete the quiz.

Assignments

There will be a number of assignments that will correlate with the material covered in class. The purpose of these assignments is to test your knowledge of the course material.

Exam

There will be 1 exam this semester, which will be based on lecture materials.

Business Challenge Assignments

One of the main goals of this class is to teach you how to create and start a real-life business. The Business Challenge portion of this course will teach you the basic skills you need to start and grow a new entrepreneurial venture. Please understand that this does not have to be a successful project in the end.  The whole idea of studying entrepreneurship is to change the process from an intuitive (seat of the pants) approach to a "take action" and "execute" approach.  Always remember that you are being evaluated on the process, not the outcome.

The following grading standards will be used in this class:

  

Grade Range
A 100 % to 94.0%
A- < 94.0 % to 90.0%
B+ < 90.0 % to 87.0%
B < 87.0 % to 84.0%
B- < 84.0 % to 80.0%
C+ < 80.0 % to 77.0%
C < 77.0 % to 74.0%
C- < 74.0 % to 70.0%
D+ < 70.0 % to 67.0%
D < 67.0 % to 64.0%
D- < 64.0 % to 61.0%
F < 61.0 % to 0.0%

Course Outline

Course Outline

This course introduces students to the foundational concepts, skills, and practices of entrepreneurship. Emphasis is placed on understanding what entrepreneurship is, recognizing entrepreneurial opportunities, and developing practical skills necessary for evaluating and communicating business ideas. Topics include:

  • Introduction to entrepreneurship and entrepreneurial mindset

  • Types of entrepreneurship (small business, scalable startups, social entrepreneurship, and corporate entrepreneurship)

  • Opportunity recognition and problem identification

  • Customer discovery and basic market research

  • Value propositions and business model fundamentals

  • Introduction to marketing concepts for new ventures

  • Basic financial literacy for entrepreneurs (costs, pricing, revenue, and profit)

  • Legal and ethical considerations in entrepreneurship

  • Risk, uncertainty, and failure in entrepreneurial decision-making

  • Communication and presentation of entrepreneurial ideas

The course combines conceptual learning with applied activities, case discussions, and practical exercises designed to help students understand how entrepreneurial principles operate in real-world settings.

Instructor's policies on late assignments and/or makeup work

I will respond in the specified amount of time to messages sent to me. Feedback is an important part of learning. Please look for feedback on your assignments. To find feedback look at this tutorial: How do I view assignment comments from my Instructor.

It is my goal to:

  • Respond to student messages within 1 business day
  • Provide grades and feedback within 4 - 7 days from the due date

Late Policy: Late work will be accepted, but late work will only receive up to half credit for each assignment turned in late.

Make Up Work/Extra Credit: As mentioned above, any assignment (excluding the exam) may be turned in late for partial credit. No make up work will be accepted beyond the late work policy previously mentioned. Extra credit may be granted if a student chooses to write a 2-page book report on any book on entrepreneurship approved by the instructor.

Required Extra Co-curricular Activities: Beyond the activities included in the coursework, there will be no extra co-curricular activities in this course. However, there may be opportunities to earn extra credit when choosing to attend certain events specified by the instructor during the semester.

Attendance Policy

Classroom Attendance/Participation

Please plan on attending class in person. Being in class will give you the best opportunity to learn from this course. We will also complete in-class assignments that can only be accessed and completed while attending class. 

Attendance: Class Attendance is Required: If you are registered for a Face-to-Face, Synchronous Remote, Hybrid, or Remote Hybrid course, attendance is required. If you are ill or instructed to isolate or quarantine, you may request a faculty member record the class and share it with you or you may request other reasonable accommodations. Your instructor will work with you to develop a plan for completing coursework while you are isolated/quarantined. For you to receive academic accommodations and ensure that your request is communicated to faculty, you must submit a self-report form.

Prerequisites and Registration Restrictions

Prerequisite(s): ACCT 2010 or ENTR 3100 - Prerequisite Min. Grade: D-

Registration Restriction(s): Junior or Senior standing or Business advisor permission required

ADA Statement

Students with medical, psychological, learning, or other disabilities desiring academic adjustments, accommodations, or auxiliary aids will need to contact the Disability Resource Center, located in Room 206F of the Sharwan Smith Center or by phone at (435) 865-8042. The Disability Resource Center determines eligibility for and authorizes the provision of services.

If your instructor requires attendance, you may need to seek an ADA accommodation to request an exception to this attendance policy. Please contact the Disability Resource Center to determine what, if any, ADA accommodations are reasonable and appropriate.

Academic Credit

According to the federal definition of a Carnegie credit hour: A credit hour of work is the equivalent of approximately 60 minutes of class time or independent study work. A minimum of 45 hours of work by each student is required for each unit of credit. Credit is earned only when course requirements are met. One (1) credit hour is equivalent to 15 contact hours of lecture, discussion, testing, evaluation, or seminar, as well as 30 hours of student homework. An equivalent amount of work is expected for laboratory work, internships, practica, studio, and other academic work leading to the awarding of credit hours. Credit granted for individual courses, labs, or studio classes ranges from 0.5 to 15 credit hours per semester.

Academic Freedom

SUU is operated for the common good of the greater community it serves. The common good depends upon the free search for truth and its free exposition. Academic Freedom is the right of faculty to study, discuss, investigate, teach, and publish. Academic Freedom is essential to these purposes and applies to both teaching and research.

Academic Freedom in the realm of teaching is fundamental for the protection of the rights of the faculty member and of you, the student, with respect to the free pursuit of learning and discovery. Faculty members possess the right to full freedom in the classroom in discussing their subjects. They may present any controversial material relevant to their courses and their intended learning outcomes, but they shall take care not to introduce into their teaching controversial materials which have no relation to the subject being taught or the intended learning outcomes for the course.

As such, students enrolled in any course at SUU may encounter topics, perspectives, and ideas that are unfamiliar or controversial, with the educational intent of providing a meaningful learning environment that fosters your growth and development. These parameters related to Academic Freedom are included in SUU Policy 6.6.

Academic Misconduct

Scholastic honesty is expected of all students. Dishonesty will not be tolerated and will be prosecuted to the fullest extent (see SUU Policy 6.33). You are expected to have read and understood the current SUU student conduct code (SUU Policy 11.2) regarding student responsibilities and rights, the intellectual property policy (SUU Policy 5.52), information about procedures, and what constitutes acceptable behavior.

Please Note: The use of websites or services that sell essays is a violation of these policies; likewise, the use of websites or services that provide answers to assignments, quizzes, or tests is also a violation of these policies. Regarding the use of Generative Artificial Intelligence (AI), you should check with your individual course instructor.

Emergency Management Statement

In case of an emergency, the University's Emergency Notification System (ENS) will be activated. Students are encouraged to maintain updated contact information using the link on the homepage of the mySUU portal. In addition, students are encouraged to familiarize themselves with the Emergency Response Protocols posted in each classroom. Detailed information about the University's emergency management plan can be found at https://www.suu.edu/emergency.

HEOA Compliance Statement

For a full set of Higher Education Opportunity Act (HEOA) compliance statements, please visit https://www.suu.edu/heoa. The sharing of copyrighted material through peer-to-peer (P2P) file sharing, except as provided under U.S. copyright law, is prohibited by law; additional information can be found at https://my.suu.edu/help/article/1096/heoa-compliance-plan.

You are also expected to comply with policies regarding intellectual property (SUU Policy 5.52) and copyright (SUU Policy 5.54).

Mandatory Reporting

University policy (SUU Policy 5.60) requires instructors to report disclosures received from students that indicate they have been subjected to sexual misconduct/harassment. The University defines sexual harassment consistent with Federal Regulations (34 C.F.R. Part 106, Subpart D) to include quid pro quo, hostile environment harassment, sexual assault, dating violence, domestic violence, and stalking. When students communicate this information to an instructor in-person, by email, or within writing assignments, the instructor will report that to the Title IX Coordinator to ensure students receive support from the Title IX Office. A reporting form is available at https://cm.maxient.com/reportingform.php?SouthernUtahUniv

Non-Discrimination Statement

SUU is committed to fostering an inclusive community of lifelong learners and believes our university's encompassing of different views, beliefs, and identities makes us stronger, more innovative, and better prepared for the global society.

SUU does not discriminate on the basis of race, religion, color, national origin, citizenship, sex (including sex discrimination and sexual harassment), sexual orientation, gender identity, age, ancestry, disability status, pregnancy, pregnancy-related conditions, genetic information, military status, veteran status, or other bases protected by applicable law in employment, treatment, admission, access to educational programs and activities, or other University benefits or services.

SUU strives to cultivate a campus environment that encourages freedom of expression from diverse viewpoints. We encourage all to dialogue within a spirit of respect, civility, and decency.

For additional information on non-discrimination, please see SUU Policy 5.27 and/or visit https://www.suu.edu/nondiscrimination.

Pregnancy

Students who are or become pregnant during this course may receive reasonable modifications to facilitate continued access and participation in the course. Pregnancy and related conditions are broadly defined to include pregnancy, childbirth, termination of pregnancy, lactation, related medical conditions, and recovery. To obtain reasonable modifications, please make a request to title9@suu.edu. To learn more visit: https://www.suu.edu/titleix/pregnancy.html.

Disclaimer Statement

Information contained in this syllabus, other than the grading, late assignments, makeup work, and attendance policies, may be subject to change with advance notice, as deemed appropriate by the instructor.