Sun Jan 11, 2026 | Discussion Topic 1.2 Introduce Yourself Discussion | due by 11:59pm
Sun Jan 18, 2026 | Assignment 2.1 Reading, Lecture Slides and Quiz: What is Marketing, Customer Value, and the 4 Ps | due by 11:59pm
Sun Jan 18, 2026 | Assignment 2.2 Assignment: Marketing at Gap Company | due by 11:59pm
Sun Jan 25, 2026 | Assignment 3.2 Reading, Lecture Slides, and Quiz: Market Research and Customer Insights | due by 11:59pm
Sun Jan 25, 2026 | Assignment 3.3 Assignment: Customer Surveys | due by 11:59pm
Sun Feb 1, 2026 | Assignment 4.2 Reading, Lecture Slides, and Quiz: Segmentation, Targeting, Positioning and Buyer Personas | due by 11:59pm
Sun Feb 1, 2026 | Assignment 4.3 Assignment: Buyer Personas | due by 11:59pm
Sun Feb 8, 2026 | Assignment 5.2 Reading, Video Lecture, and Quiz: Product Marketing | due by 11:59pm
Sun Feb 8, 2026 | Assignment 5.3 Assignment: P1: Product and AI Naming and Branding Tools | due by 11:59pm
Sun Feb 15, 2026 | Assignment 6.2 Reading, Lecture Slides, and Quiz: Branding and Product Adoption | due by 11:59pm
Sun Feb 15, 2026 | Assignment 6.3 Assignment: Branding and Product Adoption | due by 11:59pm
Sun Feb 22, 2026 | Assignment 7.2 Reading, Lecture Slides, and Quiz: P2: Pricing | due by 11:59pm
Sun Feb 22, 2026 | Assignment 7.3 Assignment: Pricing | due by 11:59pm
Sun Mar 1, 2026 | Assignment 8.2 Reading, Lecture Slides, and Quiz: P3: Place/Retail Marketing | due by 11:59pm
Sun Mar 1, 2026 | Assignment 8.3 Assignment: Retail Photo Scavenger Hunt | due by 11:59pm
Sun Mar 8, 2026 | Assignment 9.2 Reading, Lecture Slides, and Quiz: P4 Promotion/Advertising | due by 11:59pm
Sun Mar 8, 2026 | Assignment 9.3 Assignment: Advertising | due by 11:59pm
Sun Mar 22, 2026 | Assignment 10.2 Reading and Quiz: Social Media Marketing | due by 11:59pm
Sun Mar 22, 2026 | Assignment 10.3 Assignment: Social Media Marketing | due by 11:59pm
Sun Mar 29, 2026 | Assignment 11.2 Assignment: Marketing Yourself | due by 11:59pm
Sun Apr 5, 2026 | Assignment 12.2 Reading, Lecture Slides and Quiz: Personal Professional Selling | due by 11:59pm
Sun Apr 5, 2026 | Assignment 12.3 Assignment: Personal Professional Selling | due by 11:59pm
Sun Apr 12, 2026 | Assignment 13.2 Assignment: Marketing Environment | due by 11:59pm
Sun Apr 12, 2026 | Assignment Extra Credit-Eco Essentials Case - Up to 30 Points | due by 11:59pm
Wed Apr 22, 2026 | Assignment Course Feedback Survey - 10 pts of extra credit | due by 11:59pm
Wed Apr 22, 2026 | Assignment Final Project: Marketing Simternship | due by 11:59pm