1.2 Introduce Yourself Discussion due by 11:59pm Tue Feb 24, 2026
Commenced Attendance Quiz due by 11:59pm Wed Feb 25, 2026
1.3 Reading, Video Lecture,and Quiz: What is Marketing,Customer Value, and the 4 Ps due by 11:59pm Sun Mar 1, 2026
1.4 Assignment: Marketing at Gap Company due by 11:59pm Sun Mar 1, 2026
2.2 Reading, Video Lecture and Quiz: Market Research andCustomer Insights due by 11:59pm Sun Mar 8, 2026
2.3 Assignment: Customer Surveys due by 11:59pm Sun Mar 8, 2026
2.4 Reading, Video Lecture,and Quiz: Segmentation,Targeting, Positioning and Buyer Personas due by 11:59pm Sun Mar 8, 2026
2.5 Assignment: Buyer Personas due by 11:59pm Sun Mar 8, 2026
3.2 Reading, Video Lecture,and Quiz: Product Marketing due by 11:59pm Sun Mar 22, 2026
3.3 Assignment: P1: Product and AI Naming and Branding Tools due by 11:59pm Sun Mar 22, 2026
3.4 Reading, Video Lecture,and Quiz: Branding and Product Adoption due by 11:59pm Sun Mar 22, 2026
3.5 Assignment: Branding andProduct Adoption due by 11:59pm Sun Mar 22, 2026
4.2 Reading, Video Lecture,and Quiz: P2: Pricing due by 11:59pm Sun Mar 29, 2026
4.4 Reading, Video Lecture,and Quiz: P3: Place/RetailMarketing due by 11:59pm Sun Mar 29, 2026
4.3 Assignment: Pricing due by 11:59pm Sun Mar 29, 2026
4.5 Assignment: Retail Photo Scavenger Hunt due by 11:59pm Sun Mar 29, 2026
5.4 Reading and Quiz: SocialMedia Marketing due by 11:59pm Sun Apr 5, 2026
5.2 Reading, Video Lecture and Quiz: P4 Promotion/Advertising due by 11:59pm Sun Apr 5, 2026
5.3 Assignment: Advertising due by 11:59pm Sun Apr 5, 2026
5.5 Assignment: Social MediaMarketing due by 11:59pm Sun Apr 5, 2026
6.2 Assignment: MarketingYourself due by 11:59pm Sun Apr 12, 2026
6.4 Reading, Video Lecture,and Quiz: Personal Professional Selling due by 11:59pm Sun Apr 12, 2026
6.5 Assignment: PersonalProfessional Selling due by 11:59pm Sun Apr 12, 2026
Extra Credit-Eco EssentialsCase - Up to 30 Points due by 11:59pm Sun Apr 19, 2026
Course Feedback Survey - 10pts of extra credit due by 11:59pm Sun Apr 19, 2026
Final Project: Market Simternship due by 11:59pm Sun Apr 19, 2026