Major Content Components
The following grading standards will be used in this class:
- Exams (2 at 120 points each) 240 pts
- Module Quizzes (12 at 20 pts each) 240 pts
- Module Topic Assignments (TAs) (9 at 15 pts each) 135 pts
- Module Essay Assignments (EAs) (4 at 30 pts each) 120 pts
- Module TA Team Discussions/Presentations (3 at 40 pts each) 120 pts
- Mid-term Team Peer Evaluation 5 pts
- Team Project 100pts
- Project Critiques (4 at 10 points each) 40 pts
Total 1000
Component Descriptions
Exams will consist of short-answer questions. All questions will be limited to assigned reading material and any material discussed in recorded lectures and/or ppt presentations . Exams will be non-cumulative. Students must take the exams during their designated time frames unless they have a University-approved excuse.
Each module will have a 10 question, multiple choice online quiz covering that module’s assigned readings. The quizzes will be closed books/notes and will have a 10 minute time limit. Each student may have two attempts at a particular week's quiz. Quiz questions are randomly drawn from a test bank, however, meaning that at least some of the questions on the second attempt will be different from the first. The attempt with the highest score will be retained for the grade on that particular quiz. Each module’s quiz will be due on the Sunday night by midnight (MST) of that module’s week.
- Module Topic Assignments (TAs)/Essay Assignments (EAs)
Each module will have specific questions (i.e., Topic Assignments and/or Essay Assignments) related to lecture/ppt content for students to investigate and respond to in typed, electronic form. Specific guidelines regarding content, page limit, format, etc. will vary and will be given with each specific TA/EA. TAs/EAs will be due on the Sunday by midnight (MST) that ends their respective module week.
- Team Project and Presentations
Students will be assigned to teams of four or six members and will complete an IMC campaign proposal over the course of the semester. This will consist of choosing a brand and then completing a situation analysis, determining campaign objectives, and selecting specific IMC tools to propose a specific promotion strategy. Teams will put together presentations over the course of the term to demonstrate progress on their respective campaigns and will complete a final written proposal and oral proposal presentation near the end of the course. Details regarding this assignment will be provided as part of the assignment prompt.
- Module Project Topic Discussions
Each module may have an assigned online topic discussion. There will be up to multiple posted discussion questions per case. Students are expected to post one original response to each question and two responses to the original posts of others for each question. So, if a particular topic discussion has two questions, each student would be required to post a minimum of 6 times (2 original posts plus 4 responses).
Each student from each team will complete a short, detailed critique of the final project presentations for each of the other presenting teams. Details regarding this assignment will be provided as part of the assignment prompt.
Grade Range
A 100 % to 93.0%
A- < 93.0 % to 90.0%
B+ < 90.0 % to 86.0%
B < 86.0 % to 83.0%
B- < 83.0 % to 80.0%
C+ < 80.0 % to 76.0%
C < 76.0 % to 73.0%
C- < 73.0 % to 70.0%
D+ < 70.0 % to 66.0%
D < 66.0 % to 63.0%
D- < 63.0 % to 60.0%
F < 60.0 % to 0.0%