Southern Utah University

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Southern Utah University
Southern Utah University
Spring Semester 2026

Marketing (Face-to-Face)

MKTG 6200-01

Course: MKTG 6200-01
Credits: 3
Term: Spring Semester 2026
Department: MESA
CRN: 10600

Course Description

This course focuses on reinforcing, extending, and applying marketing concepts, principles, and techniques through readings, case studies, and secondary research. (Fall - 1st Session, Spring - 1st Session, Summer - 2nd Session) [Graded (Standard Letter)] Prerequisite(s): MGMT 6100 or advisor permission - Prerequisite Min. Grade: C Registration Restriction(s): MBA majors only

Required Texts

Required texts will be provided by the instructor.Harvard Business Publishing Course Packet (includes required readings and cases). You can purchase the Course Pack using the link here.

Learning Outcomes

Upon completion of this course, you should be able to do the following:
  1. Apply marketing management principles and concepts to business situations
  2. Assess how businesses connect with customers
  3. Define and utilize steps of strategic marketing process
  4. Implement principles in creating value for customers regarding issues related to branding and product development
  5. Implement principles in creating value for customers regarding issues related to pricing
  6. Evaluate how businesses deliver value for customers
  7. Identify and apply strategies for communicating value for customers
As laid out below, these objectives will be addressed and assessed through individual writing assignments, quizzes, exams, case discussions, and the development of a marketing plan
Getting somewhat more specific, the primary objective of this course is to review, deepen, and broaden your understanding of marketing concepts and frameworks, and to allow you to gain experience in applying these to real world problems. NOTE: It is assumed that all students have either taken marketing at the undergraduate level or taken the MBA ramp-up marketing course.
The overriding objective of an MBA program is to develop decision-makers; hence our interest in this class is with how marketing should be done. Understanding how the world is structured, and understanding various theories regarding relationships are of interest, because they have important implications for managers.

Course Requirements

COURSE DESIGN
This course is organized into seven modules. This course is run primarily as a seminar, with an emphasis on discussing assigned readings, cases, or other assignments.
GRADING: MAJOR COMPONENTS
| Assignment Category | Points
| Introduction Discussion (product choice) | 30
| Case Discussions (5 @ 30 pts each) |  150
| Case Reflection (x5) | 100
| Class Participation (5 @ 40pts each) | 200
| Quizzes (5 @ 30 pts each) | 150
| Topic Assignments (5 @ 20 pts each) | 100
| Key Concept Presentation | 20
| Marketing Plan Proposal | 100
| Total |  850
*Your overall score for group work will be adjusted based on an end-of-the-semester evaluation by your fellow group members of your contribution to group activities over the course of the semester.

All grades will be posted via Canvas.  Each student should ensure that he/she can access Canvas and the page for MKTG 6200.  

Final grades will be determined based on the following distribution of total percentage points earned (minimum percentage for each grade shown): 
 |   |   | B+ | 86.7% | C+ | 76.7% | D+ | 66.7% | F | Below 60%
 | A | 93.4% | B | 83.4% | C | 73.4% | D | 63.4% |   |  
 | A- | 90% | B- | 80% | C- | 70% | D- | 60% |   |  
Students who are having difficulty in the class should see me early in the semester.  I am here to help each student learn and will do everything possible to assist those who are struggling.  Together we may be able to identify strengths and weaknesses in an effort to increase performance.  Ultimately, however, each student is responsible for his/her grade.

Course Outline

CASE ANALYSES

The discussion component of the grade will be based on the quality and quantity of the individual’s class participation, contribution, and behavior. This grade will be updated after each class. Students are expected to act professionally (no talking amongst themselves, reading when not appropriate, etc.), and are expected to participate in case and readings discussions.
In-class Case Discussions 
Cases will provide the basis for much of the work in this class. It is expected that all students will read AND STUDY each case and be fully prepared to discuss the appropriate issues. Disagreeing with someone else, adding something others have either forgotten or have not mentioned, or asking a question that raises a new, relevant issue, will be beneficial to our discussions and is encouraged. Students should not feel that by disagreeing with someone they are attacking anyone, but rather that they are enriching the discussion. Each person will see the case in a different way, and in discussing cases we want the different perspectives to emerge and thereby contribute to our analysis. We want the class, as a whole, to reach agreement on the important issues and on what actions to take, to the extent this is possible. Student participation on cases will be judged by what they contribute.

NOTE: There will be a substantial amount of reading in this course. Students may be asked to summarize and lead a discussion on readings on a rotating basis. When thinking about the readings, students should try to identify the ‘take-aways’ from them and consider what they would say if colleagues asked them to review and present the material to them.

Expectations for Class Participation*

Participation is graded on a scale from 0 (lowest) through 40 (highest), using the criteria below. It is based on what students demonstrate by their participation, meaning the degree to which their participation contributes to their own learning and the learning of others.
Grade Criteria
0 Absent
15-17
▪ Present and attentive.
▪ Responds when called upon.
▪ Rarely engages in discussion.
18-21
▪ Demonstrates understanding of case or discussion material without attempts to interpret or analyze specifics.
▪ References specific information from case without elaboration on or connection to comments of others.
▪ Contributes somewhat to case discussion when called upon.
▪ Engages sporadically in discussion.
22-26
▪ Demonstrates understanding of case specifics and their implications.
▪ Analyzes and interprets information beyond case specifics in offered comments.
▪ Contributes consistently in discussion, asks constructive questions of others, and responds to questions/comments of others.
▪ Shows consistent engagement in discussion.
27-30
▪ Shows excellent preparation that includes understanding and analysis of case or content specifics.
▪ Engages in synthesis and evaluation of case and discussion content to move overall discussion to a deeper level of learning.
▪ Demonstrates significant contributions and alternative ways of looking at case specifics, helping class analyze case.
▪ Engages in discussion consistently.

Written Case Analyses
In addition to participating in case discussions, students will be required to submit written responses to specific questions for select cases. These questions will be provided on Canvas along with each case assignment prompt. The responses are due via Canvas prior to the start of the class in which the case will be discussed. 

MARKETING PLAN PROPOSAL

Over the course of the semester, student teams will develop a marketing plan for a specific brand or product. The written plan will be turned in the last week of class and teams will deliver an in-class presentation regarding their respective plans. Specifics relating to this project will be made available as the semester progresses.

TOPIC ASSIGNMENTS (TAs)

Each module will have posted assigned readings and/or a recorded lecture relating to that module’s topics. Each module will also have specific questions (i.e., Topic Assignments) for students to investigate and respond to in typed, electronic form. These assignments will be explained and completed in class.

KEY CONCEPT APPLICATION PRESENTATION

Each student will be assigned a day on which to present a key concept from that week’s HBP assigned reading and apply it to an example in the popular press. Specifics for this assignment can be found in the assignment prompt on Canvas.

QUIZZES

Each module will include a multiple-choice quiz based on the assigned readings for that module. These quizzes will be randomly drawn from a test bank and will be completed electronically in class at the beginning of their assigned class periods. 

Instructor's policies on late assignments and/or makeup work

Assignments are due at midnight on the due date. Please upload your assignments to Canvas. Quizzes are NOT accepted as late work. Assignments received after the due date will be penalized 10% for each day late. Grades will be posted on Canvas. I do not give any extensions on due dates. The only exception is if the University grants one. Period.

Attendance Policy

It is expected that students attend all classes. Given that class is twice per week for only seven weeks, one absence is the equivalent of missing three classes for a three-credit course.  If a student misses more than two classes, therefore, there is a high likelihood that student will not pass the course and may be asked to withdraw from the course. If illness hinders attendance I should be informed as soon as practical by phone or email, so that other arrangements can be made.

ADA Statement

Students with medical, psychological, learning, or other disabilities desiring academic adjustments, accommodations, or auxiliary aids will need to contact the Disability Resource Center, located in Room 206F of the Sharwan Smith Center or by phone at (435) 865-8042. The Disability Resource Center determines eligibility for and authorizes the provision of services.

If your instructor requires attendance, you may need to seek an ADA accommodation to request an exception to this attendance policy. Please contact the Disability Resource Center to determine what, if any, ADA accommodations are reasonable and appropriate.

Academic Credit

According to the federal definition of a Carnegie credit hour: A credit hour of work is the equivalent of approximately 60 minutes of class time or independent study work. A minimum of 45 hours of work by each student is required for each unit of credit. Credit is earned only when course requirements are met. One (1) credit hour is equivalent to 15 contact hours of lecture, discussion, testing, evaluation, or seminar, as well as 30 hours of student homework. An equivalent amount of work is expected for laboratory work, internships, practica, studio, and other academic work leading to the awarding of credit hours. Credit granted for individual courses, labs, or studio classes ranges from 0.5 to 15 credit hours per semester.

Academic Freedom

SUU is operated for the common good of the greater community it serves. The common good depends upon the free search for truth and its free exposition. Academic Freedom is the right of faculty to study, discuss, investigate, teach, and publish. Academic Freedom is essential to these purposes and applies to both teaching and research.

Academic Freedom in the realm of teaching is fundamental for the protection of the rights of the faculty member and of you, the student, with respect to the free pursuit of learning and discovery. Faculty members possess the right to full freedom in the classroom in discussing their subjects. They may present any controversial material relevant to their courses and their intended learning outcomes, but they shall take care not to introduce into their teaching controversial materials which have no relation to the subject being taught or the intended learning outcomes for the course.

As such, students enrolled in any course at SUU may encounter topics, perspectives, and ideas that are unfamiliar or controversial, with the educational intent of providing a meaningful learning environment that fosters your growth and development. These parameters related to Academic Freedom are included in SUU Policy 6.6.

Academic Misconduct

Scholastic honesty is expected of all students. Dishonesty will not be tolerated and will be prosecuted to the fullest extent (see SUU Policy 6.33). You are expected to have read and understood the current SUU student conduct code (SUU Policy 11.2) regarding student responsibilities and rights, the intellectual property policy (SUU Policy 5.52), information about procedures, and what constitutes acceptable behavior.

Please Note: The use of websites or services that sell essays is a violation of these policies; likewise, the use of websites or services that provide answers to assignments, quizzes, or tests is also a violation of these policies. Regarding the use of Generative Artificial Intelligence (AI), you should check with your individual course instructor.

Emergency Management Statement

In case of an emergency, the University's Emergency Notification System (ENS) will be activated. Students are encouraged to maintain updated contact information using the link on the homepage of the mySUU portal. In addition, students are encouraged to familiarize themselves with the Emergency Response Protocols posted in each classroom. Detailed information about the University's emergency management plan can be found at https://www.suu.edu/emergency.

HEOA Compliance Statement

For a full set of Higher Education Opportunity Act (HEOA) compliance statements, please visit https://www.suu.edu/heoa. The sharing of copyrighted material through peer-to-peer (P2P) file sharing, except as provided under U.S. copyright law, is prohibited by law; additional information can be found at https://my.suu.edu/help/article/1096/heoa-compliance-plan.

You are also expected to comply with policies regarding intellectual property (SUU Policy 5.52) and copyright (SUU Policy 5.54).

Mandatory Reporting

University policy (SUU Policy 5.60) requires instructors to report disclosures received from students that indicate they have been subjected to sexual misconduct/harassment. The University defines sexual harassment consistent with Federal Regulations (34 C.F.R. Part 106, Subpart D) to include quid pro quo, hostile environment harassment, sexual assault, dating violence, domestic violence, and stalking. When students communicate this information to an instructor in-person, by email, or within writing assignments, the instructor will report that to the Title IX Coordinator to ensure students receive support from the Title IX Office. A reporting form is available at https://cm.maxient.com/reportingform.php?SouthernUtahUniv

Non-Discrimination Statement

SUU is committed to fostering an inclusive community of lifelong learners and believes our university's encompassing of different views, beliefs, and identities makes us stronger, more innovative, and better prepared for the global society.

SUU does not discriminate on the basis of race, religion, color, national origin, citizenship, sex (including sex discrimination and sexual harassment), sexual orientation, gender identity, age, ancestry, disability status, pregnancy, pregnancy-related conditions, genetic information, military status, veteran status, or other bases protected by applicable law in employment, treatment, admission, access to educational programs and activities, or other University benefits or services.

SUU strives to cultivate a campus environment that encourages freedom of expression from diverse viewpoints. We encourage all to dialogue within a spirit of respect, civility, and decency.

For additional information on non-discrimination, please see SUU Policy 5.27 and/or visit https://www.suu.edu/nondiscrimination.

Pregnancy

Students who are or become pregnant during this course may receive reasonable modifications to facilitate continued access and participation in the course. Pregnancy and related conditions are broadly defined to include pregnancy, childbirth, termination of pregnancy, lactation, related medical conditions, and recovery. To obtain reasonable modifications, please make a request to title9@suu.edu. To learn more visit: https://www.suu.edu/titleix/pregnancy.html.

Disclaimer Statement

Information contained in this syllabus, other than the grading, late assignments, makeup work, and attendance policies, may be subject to change with advance notice, as deemed appropriate by the instructor.