Why is this course content important to know as a future arts manager and leader?
There are several reasons you need to be conversant on the subject of economics and cultural economics:
First, you need to understand how the economy works in general, and how it works in the arts and culture sector. Think of this course as a way to strengthen your financial literacy and expand your economic vocabulary.
Second, with this knowledge about economics you can help guide the decision making in arts organizations to ensure long term viability
Third, understanding the principles and laws of the economic, and being familiar with how arts consumers behave, gives you an edge when it comes to how you market, advertise, and fundraise for your organization’s programs and services.
Finally, being knowledgeable about the economy helps to give you information power as an arts manager. Knowing the fundamentals of economics and cultural economics, how markets behave, and having a deeper understanding of consumer behavior helps you be more effective when you work with board members, donors, and other business people in the community.
There are two major assignments in this class in addition to the weekly discussions. The midterm is a test on economic principles covered in the first half of the course. The final case study assignment involves creating a multi-tab spreadsheet and short Power Point presentation containing the data related to the one of the five different case study organizations.
Class Participation (33% of your grade)
Midterm Test (23% of your grade)
The purpose of this quiz is to assess your general understanding of the basic concepts and terms used in the study of economics and arts organizations.
Case Study and Presentation (44% of your grade)
Each of the five mini case studies mirrors how arts organizations typically function. The assignment is also designed to improve your spreadsheet, graph-making, and presentation skills. See syllabus for details pertaining to each case study.