Southern Utah University

Course Syllabus

Southern Utah University
Southern Utah University
Fall Semester 2026

COMM 2010 - Section 01 - Media and Society (Fall 2026, Michele Fogg)

COMM 2010-01

Course: COMM 2010-01
Credits: 3
Term: Fall Semester 2026
Department: Communication
CRN: 31441

Course Description

The study of the power and responsibility of media in all aspects of society. A brief history of media builds understanding of the impact of mass and social media and the importance of media literacy in society. (Fall, Summer) [Graded (Standard Letter)] General Education Category: Social & Behavioral Sciences

Required Texts

There is no cost for course materials.
This course uses an open textbook that is free to read online, download, or print: Understanding Media and Culture: An Introduction to Mass Communication, University of Minnesota Libraries Publishing, 2016. It is openly licensed and available at open.umn.edu/opentextbooks. A direct link is posted in Canvas. You never have to buy anything for this class.

You are responsible for the assigned chapter each week. The textbook covers the history and industry structure of each medium — books, newspapers, magazines, music, radio, movies, television, electronic games, and the internet — and that is the half of the course that does not change. Current events, algorithms, artificial intelligence, and this week's media controversy are covered in class discussion and in materials posted to Canvas, because no textbook can keep up with them.

One thing to notice as you read: this book was written in 2016. That is before TikTok became dominant, before streaming consolidated, and before generative AI existed. Part of your work this semester is to see what a well-informed media textbook could not anticipate a decade ago — which is itself a lesson about media.

Films are screened in class at no cost to you. One additional film of your choosing is required for the second movie analysis; the list in Canvas indicates which titles stream free.

Bring a device to class you can use for research and for sharing media examples during discussion.

Learning Outcomes

General Education Designation: Social and Behavioral Sciences

COMM 2010 satisfies the Social and Behavioral Sciences breadth designation because media is a social institution and media consumption is human behavior. The course teaches students to examine how media institutions operate and how audiences respond, using established social and behavioral concepts, methods, and theories drawn from communication research; to analyze media phenomena from multiple and often competing perspectives, including perspectives students do not themselves hold; and to apply those theories and methods to real media at the personal, institutional, and cultural level — including to their own documented media behavior.
USHE R470 Social and Behavioral Sciences Essential Learning Outcomes
Upon successful completion of the General Education Social and Behavioral Sciences requirement, students will be able to:
2.5.1 Examine: Examine institutions and human behavior through social and behavioral concepts, methods, or theories;
2.5.2 Analyze: Identify diverse perspectives to explore and examine social and behavioral phenomena; and
2.5.3 Apply: Apply discipline-relevant and scientific theories and methods to make inferences about or applications to social and behavioral phenomena at personal, institutional, or cultural levels.
Course Goals and Objectives
The study of the power and responsibility of media in all aspects of society. A brief history of media builds understanding of the impact of mass and social media and the importance of media literacy in society.
Students who successfully complete this course will:
1. Describe how mass communication industries operate as businesses, and summarize the historical, technological, legal, and economic forces affecting them;
2. Differentiate among various mass media, but also describe how the various media are interconnected and how this affects the cultural texts they create;
3. Explain the concepts of convergence and transmedia using examples from media today;
4. Summarize major theories used to study mass communication and apply them as a media-literate professional; and
5. Analyze mass communication in the 21st century as a cultural enterprise, as the product of mass communication companies is culture.
6. Identify and analyze diverse perspectives on media phenomena, including perspectives the student does not personally hold, and account for how audience, ideology, and context shape interpretation.

Alignment with USHE R470 Social and Behavioral Sciences outcomes
Examine
is met by course outcomes 1, 2, 3, and 4. Assessed through chapter and lecture quizzes, written assignments on media history and the field of communication, and the group project’s milestone research.
Analyze is met by course outcomes 5 and 6. Assessed through the media bias written assignment, which requires the same analysis of an outlet the student trusts and one they distrust; the “Spill the Tea, Check the Receipts” led discussions; and the group project’s analysis of two contested artifacts.
Apply is met by course outcomes 4 and 5. Assessed through the Screen/Media Log and Analysis Paper, the Days of Disconnect assignment, the movie analyses, and the “What I Know Now” final paper.

Course Requirements

To be successful in this class, you will need to attend and participate in class discussions and activities. Come to class prepared to participate by having technology where you can research or share social media memes or posts to contribute to class discussions.

Group Project: Medium Teams (85 pts. — 11%)
In teams of four or five, you will take responsibility for one medium — books and print, newspapers and magazines, music and radio, movies, television, electronic games, or the internet and social media — and teach the rest of the class what it changed about human behavior.

Each team produces three things.
The Milestone Timeline: eight to ten turning points in the life of that medium, each with one sentence on what changed because of it, with sources. Not a list of dates — a list of consequences.
The Decoder Application: the six analytical moves run on two artifacts from that medium, the second of which your team disagrees about.
The Claim: one argument about what this medium changed in human behavior, stated in a sentence, defended with evidence from the first two, and paired with the strongest objection to it and your answer to that objection. Your claim must be built on one of the course concepts — cultivation, agenda setting, echo chambers, technological determinism, spiral of silence, framing, or another approved theory.

In-class working sessions, 15 points each. I will give you class time to meet with your group. I may tell you in advance. I may not tell you in advance. I might have a short lecture and let you use the remaining class time. At each session every member also submits one line naming what they personally worked on.

The presentation, 55 points. Twelve minutes in Week 13. The assignment is to teach, not to report: the class should leave able to name three milestones, one Decoder finding, and your claim. Two questions from the floor are required, and your team answers them.

WRITTEN ASSIGNMENTS (200 pts. - 27%)
Over the course of the semester there are several written essays where you will write 1-4 pages on different topics we discuss in class like media literacy, the field of communication, media usage, a movie analysis, a final "What I Know Now" paper and media bias.  College-level writing is expected including appropriate spelling, punctuation, grammar and citations in the APA style where required. 

SCREEN/MEDIA LOG (30pts -  4%)
This assignment requires that you monitor and track your screen/media time for at least four days (but a whole week would give you the best insight on your own media consumption). You will be given a chart to fill out about how many minutes each day you engage with all aspects of media consumption and screen time.

SCREEN/MEDIA LOG ANALYSIS PAPER (50 pts. -  7%)
After spending several days tracking your media usage, you will write an analysis paper on your experience. You will have several self-analysis questions to guide you through the process.  The paper will need to be between 500-750 words.

Group Presentation: Media & Society Topic (85 pts. - 11% )
In small groups, you will research and present on a major topic from our course — such as media literacy, echo chambers, virtue signaling, media bias, technological determinism, identity politics, freedom of speech, or another approved theme. Your job is to teach the class about your topic in a way that is dynamic, entertaining and engaging. 

CLASS DISCUSSIONS - Spill the Tea, Check the Receipts (50pts. -  7%)
For some chapter topics, there will be discussions based on current events.  Your assignment is to lead the class in a discussion on a current event applying course concepts.  To lead the discussion, you will need to submit a question to Prof. Fogg in advance and get it approved, or I will give you one.

QUIZZES - (150 pts -  20%)
There will be online quizzes for each chapter based on the lecture and reading.  Some of the chapter quizzes will be combined based on timing. You may be given class time to take some quizzes. 

MOVIE ANALYSES - (30pts. -  4%)By the end of the term you will need to watch two movies that deal with journalism/media and media literacy. One of the movies we may watch together in class and you will be given quiz questions at the end of class. So don't skip out on the movie day.  The second movie is your choice.  The movie must be from the list provided or should be a movie that obviously covers journalism or the media. 

DAYS OF DISCONNECT - (75pts -  10%) - For this assignment, you must go without ALL ELECTRONICS for 2 days.  Yep, that means no phones, no TV, no internet, no gaming, no movies, no iPad, no TikTok, no Instagram, no Apple Watch, no computer.  Before you freak out and dismiss the idea, this is a unique assignment where you will experience what it was like "back in the day."  It requires some preparation, like you need an alarm clock (or a roommate), and you need to tell your friends and family.  If you use electronics for work, that's ok, you can exercise self-control and use only what is required for work.  The point is to break your pattern and see what you can learn from going without for 2 days. 

What I Know Now Paper (80 pts. - 11%)- This is your final.  There's no final exam.  This 2-3 page write-up is designed to demonstrate your understanding of course concepts and how they apply to your life.  You will also be expected to make assessments about what you learned over the term.  (80 pts.)

HOW ASSIGNMENTS MEASURE THE GENERAL EDUCATION OUTCOMES

Each graded assignment is aligned to at least one R470 Social and Behavioral Sciences outcome, and the rubrics in Canvas make that alignment explicit. Weighting favors analysis and application over recall: the Screen/Media Log and Analysis Paper, Days of Disconnect, and the “What I Know Now” paper together total 205 points and assess application; the written assignments and led discussions total 250 points and assess perspective-taking and analysis; quizzes provide frequent low-stakes formative feedback on concepts and theories but account for well under a third of the grade.

Durable skills.
Three UBHE-identified durable skills are developed deliberately.

Literacy: students apply a six-move analytical method — frame, selection and omission, signs, language, structure and sequence, and interest — to a new media artifact nearly every week until the method is automatic.

Ethical Reasoning: students must state the strongest version of a position before critiquing it, and every analysis of a source they distrust must be paired with the same analysis of a source they trust.

Civic Engagement: students examine speech law, the First Amendment and its limits, media and elections, and how media frames political participation.

High-impact practice. The group project is a public demonstration of learning: teams research a medium and teach it to their peers in a structured format, deepening learning through preparation, feedback, and accountability beyond a private submission. Weekly quizzes and discussions supply formative feedback; the Days of Disconnect write-up and the “What I Know Now” paper supply metacognitive reflection.

ADDITIONAL COURSE POLICIES AND RESOURCES

Department of Communication AI Policy
AI cannot substitute for foundational learning. Students must acquire disciplinary knowledge and critical thinking skills in order to evaluate AI outputs appropriately. Thus, the Communication Department will maintain a 25% tolerance threshold for AI use in completing assignments. That means, unless explicitly stated by your instructor for a specific assignment, any work that is submitted as AI generated at a rate of 26% or higher will receive a zero on their grade and require a conversation with the instructor. In those cases where assignment instructions allow for AI use, students must certify that they have reviewed, verified and edited all AI outputs, which may include AI prompts used. Students should treat AI as a partner in thought and creation, not as a shortcut or a substitute for human expertise, ethics, and judgment. Students should not input sensitive, personal, confidential, copyrighted or proprietary information into public AI tools (e.g. ChatGPT, Claude, Gemini) as it is illegal and violates expectations of privacy and academic/creative work.

AI is allowed for certain assignments (see individual assignment instructions for details). However, presenting AI-generated work as entirely one’s own in a course that does not permit such use, or using AI in ways explicitly prohibited in assignment instructions, constitutes a violation of SUU Policy 6.33: Academic Misconduct and opens the violator up to a series of potential sanctions.

AI in this course specifically
The department policy applies here as written, with a 25% tolerance threshold unless an assignment says otherwise. Two clarifications for this course in particular.

The analysis has to be yours. Most of the writing in this class asks you to look at a specific artifact — a photograph, a headline, an advertisement, a thirty-second clip — and say what it is doing and how you know. An AI can produce a competent-sounding reading of almost anything. It cannot produce your reading, and your reading is the entire assignment. Work that analyzes an artifact without evidence of having actually looked at it is weak work whether or not AI was involved.

The Days of Disconnect and the Screen/Media Log are about your own behavior. They cannot be generated, and inventing the data defeats the only purpose they have.

Where AI is permitted the assignment instructions will say so, and you must certify that you reviewed, verified, and edited every output, including the prompts, as the department policy requires.

A note worth making in a media literacy course. A tool that produces confident, fluent, well-structured text on any topic is itself one of the media forces this class exists to help you see clearly. We will analyze AI-generated media this semester the same way we analyze everything else — asking what is in the frame, what was selected, whose interest it serves. Using it uncritically while learning to read media critically is a tension worth noticing.

Course Outline

Unit 1 – Introduction & Media Literacy
  • Course overview, expectations, and assignments
  • What is media literacy? Critical thinking in media consumption
  • Recognizing bias, agenda, and framing in content
Unit 2 – Historical Milestones in Media
  • Evolution of mass communication: newspapers, radio, TV, film, internet, and social media
  • How technology shaped audience behavior
Unit 3– Truth, Misinformation & Fake News
  • What counts as “truth” in the digital age
  • Misinformation vs. disinformation vs. malinformation
Unit 4 – Media & Politics
  • News media’s influence on elections and public opinion
  • Political spin, press releases, and agenda-setting theory
Unit 5 – Ideology & Identity in Media
  • Political, economic, and social ideologies in media
  • Representation, stereotypes, and inclusion/exclusion in coverage
Unit 6 – Media Bias & Echo Chambers
  • How bias is expressed through story selection, framing, and omission
  • The role of algorithms in shaping our “media bubble”
Unit 7 – Virtue Signaling & Cancel Culture
  • The role of performative activism in media
  • Consequences of cancel culture for individuals and brands
Unit 8 - Group Presentations
  • Review key theories and concepts
  • Group project presentations: Students present on a chosen media trend or controversy
Unit 9 – Media Theory: Foundations
  • Technological determinism, agenda-setting, spiral of silence
  • Uses & gratifications, cultivation theory
Unit 10 – Persuasion, Framing, & Visual Rhetoric
  • Persuasion models (Elaboration Likelihood Model, inoculation theory)
  • Visual storytelling and framing devices in media
Unit 11 – Social Media, Influencers, & Going Viral
  • The influencer economy and parasocial relationships
  • How content spreads online and what drives virality
Unit 12 – Hate Speech, Freedom of Expression & the First Amendment
  • Legal protections and limits in U.S. law
  • Hate speech vs. harmful speech in online spaces
Unit 13 – Talking Heads & News Commentary
  • The rise of opinion-based news formats
  • Entertainment vs. journalism in modern cable and online news
Unit 14 – Media Trends & The Future
  • AI in media production
  • The future of newsrooms, streaming platforms, and social media
  • Ethical challenges ahead
Unit 15 – Final Projects & Wrap-Up
Final student presentations: Analysis of a current media issue using course concepts
What I Know Now


Instructor's policies on late assignments and/or makeup work

Late work will NOT be accepted except for a serious medical crisis or other extenuating circumstances that will be judged on a case-by-case basis. Assignments should be turned in on the day they are due submitted in Canvas by 11:59 pm that day.

All other exceptions need to be approved through the Disability Resource Center.

Attendance Policy

Attendance will be taken each class period. Attending class makes you eligible to earn participation points. Participation includes quizzes, working with classmates, sharing thoughts, discussion, speaking, etc. If you do not attend class for that day, you will not be able to participate and will not earn the points. If you have a legitimate and documented illness, family emergency, or school-approved function, please contact the instructor prior to class.

Course Fees

N/A

ADA Statement

Students with medical, psychological, learning, or other disabilities desiring academic adjustments, accommodations, or auxiliary aids will need to contact the Disability Resource Center, located in Room 206F of the Sharwan Smith Center or by phone at (435) 865-8042. The Disability Resource Center determines eligibility for and authorizes the provision of services.

If your instructor requires attendance, you may need to seek an ADA accommodation to request an exception to this attendance policy. Please contact the Disability Resource Center to determine what, if any, ADA accommodations are reasonable and appropriate.

Academic Credit

According to the federal definition of a Carnegie credit hour: A credit hour of work is the equivalent of approximately 60 minutes of class time or independent study work. A minimum of 45 hours of work by each student is required for each unit of credit. Credit is earned only when course requirements are met. One (1) credit hour is equivalent to 15 contact hours of lecture, discussion, testing, evaluation, or seminar, as well as 30 hours of student homework. An equivalent amount of work is expected for laboratory work, internships, practica, studio, and other academic work leading to the awarding of credit hours. Credit granted for individual courses, labs, or studio classes ranges from 0.5 to 15 credit hours per semester.

Academic Freedom

SUU is operated for the common good of the greater community it serves. The common good depends upon the free search for truth and its free exposition. Academic Freedom is the right of faculty to study, discuss, investigate, teach, and publish. Academic Freedom is essential to these purposes and applies to both teaching and research.

Academic Freedom in the realm of teaching is fundamental for the protection of the rights of the faculty member and of you, the student, with respect to the free pursuit of learning and discovery. Faculty members possess the right to full freedom in the classroom in discussing their subjects. They may present any controversial material relevant to their courses and their intended learning outcomes, but they shall take care not to introduce into their teaching controversial materials which have no relation to the subject being taught or the intended learning outcomes for the course.

As such, students enrolled in any course at SUU may encounter topics, perspectives, and ideas that are unfamiliar or controversial, with the educational intent of providing a meaningful learning environment that fosters your growth and development. These parameters related to Academic Freedom are included in SUU Policy 6.6.

Academic Misconduct

Scholastic honesty is expected of all students. Dishonesty will not be tolerated and will be prosecuted to the fullest extent (see SUU Policy 6.33). You are expected to have read and understood the current SUU student conduct code (SUU Policy 11.2) regarding student responsibilities and rights, the intellectual property policy (SUU Policy 5.52), information about procedures, and what constitutes acceptable behavior.

Please Note: The use of websites or services that sell essays is a violation of these policies; likewise, the use of websites or services that provide answers to assignments, quizzes, or tests is also a violation of these policies. Regarding the use of Generative Artificial Intelligence (AI), you should check with your individual course instructor.

Emergency Management Statement

In case of an emergency, the University's Emergency Notification System (ENS) will be activated. Students are encouraged to maintain updated contact information using the link on the homepage of the mySUU portal. In addition, students are encouraged to familiarize themselves with the Emergency Response Protocols posted in each classroom. Detailed information about the University's emergency management plan can be found at https://www.suu.edu/emergency.

HEOA Compliance Statement

For a full set of Higher Education Opportunity Act (HEOA) compliance statements, please visit https://www.suu.edu/heoa. The sharing of copyrighted material through peer-to-peer (P2P) file sharing, except as provided under U.S. copyright law, is prohibited by law; additional information can be found at https://my.suu.edu/help/article/1096/heoa-compliance-plan.

You are also expected to comply with policies regarding intellectual property (SUU Policy 5.52) and copyright (SUU Policy 5.54).

Mandatory Reporting

University policy (SUU Policy 5.60) requires instructors to report disclosures received from students that indicate they have been subjected to sexual misconduct/harassment. The University defines sexual harassment consistent with Federal Regulations (34 C.F.R. Part 106, Subpart D) to include quid pro quo, hostile environment harassment, sexual assault, dating violence, domestic violence, and stalking. When students communicate this information to an instructor in-person, by email, or within writing assignments, the instructor will report that to the Title IX Coordinator to ensure students receive support from the Title IX Office. A reporting form is available at https://cm.maxient.com/reportingform.php?SouthernUtahUniv

Non-Discrimination Statement

SUU is committed to fostering an inclusive community of lifelong learners and believes our university's encompassing of different views, beliefs, and identities makes us stronger, more innovative, and better prepared for the global society.

SUU does not discriminate on the basis of race, religion, color, national origin, citizenship, sex (including sex discrimination and sexual harassment), sexual orientation, gender identity, age, ancestry, disability status, pregnancy, pregnancy-related conditions, genetic information, military status, veteran status, or other bases protected by applicable law in employment, treatment, admission, access to educational programs and activities, or other University benefits or services.

SUU strives to cultivate a campus environment that encourages freedom of expression from diverse viewpoints. We encourage all to dialogue within a spirit of respect, civility, and decency.

For additional information on non-discrimination, please see SUU Policy 5.27 and/or visit https://www.suu.edu/nondiscrimination.

Pregnancy

Students who are or become pregnant during this course may receive reasonable modifications to facilitate continued access and participation in the course. Pregnancy and related conditions are broadly defined to include pregnancy, childbirth, termination of pregnancy, lactation, related medical conditions, and recovery. To obtain reasonable modifications, please make a request to title9@suu.edu. To learn more visit: https://www.suu.edu/titleix/pregnancy.html.

Disclaimer Statement

Information contained in this syllabus, other than the grading, late assignments, makeup work, and attendance policies, may be subject to change with advance notice, as deemed appropriate by the instructor.