Southern Utah University

Course Syllabus

Southern Utah University
Southern Utah University
Fall Semester 2026

Applied Communication Theory (Online)

COMM 6010-A80

Course: COMM 6010-A80
Credits: 3
Term: Fall Semester 2026
Department: Communication
CRN: 32943

Course Description

This course involves the systematic discussion and analysis of message phenomena. Objective and interpretive theories will be studied across communication contexts, including interpersonal, small group and public communication, organization, mass media and culture. Prerequisite: Admission into program.

Required Texts

Required Text

Contemporary Communication Theory (eBook version or print) (2025) 3rd Ed.
By Rancer, Avtgis & Wright
ISBN 9798385173280
Net Price: $65.00. (eBook)

Here is the link to purchase the book.
https://he.kendallhunt.com/product/contemporary-communication-theory-1

(NOTE – DO NOT PURCHASE THE CUSTOM 2nd EDITION BY JON SMITH. PURCHASE THE STANDARD 3rd EDITION)

Recommended Text(s)

Any reference on APA style writing, especially those that discuss how to cite on-line sources.

References

Other titles and information may be placed on library reserve or posted on CANVAS.

Learning Outcomes

Course Objectives
  • To inform students about what constitutes theories of communication.
  • Develop an understanding of how the social sciences reason about systems of communication technology and humanity by discovering ways to apply theory to everyday communication events.
  • Study a variety of theories and describe the similarities and differences between theories
  • Evaluate communication theories critically.
  • Frame research questions about communication phenomena.
Learning Outcomes and Assessment
  • Develop the ability to discuss communication theories in class or through on-line interaction as measured through class discussion and written communication.
  • Show understanding of course content through satisfactory performance on quizzes and tests.
  • Demonstrate the ability to articulate communication theories and research in a substantial literature review on some aspect of communication messages. The final course paper involves in-depth literature review and development of research questions.

Course Requirements

Class Chats, Discussions and Interaction Assignments

(Students are graded on their responses and participation)

Personal Introduction and Discussion: In order for students to better understand and appreciate their classmates, a personal introduction is required.

Great Thinkers Discussion: On SUU’s campus is a collection of statues titled “The Centurium” that houses 12 statues of significant contributors to modern thinking. While not all (online) students can see the statues in person, a video will allow them to see the statues. Students will then evaluate each “statue’s” approach to thinking and determine which style of thinking best aligns with the student’s thinking.

Lasswell Discussion: Review Harold Lasswell’s definition of communication and respond.

Video Responses: Various videos will be provided and responses will be submitted.

Online Popular Culture or Workplace Application of Communication Theory Discussion: Choose 1 - Students will identify and share an example of a communication theory in action or used in popular culture. An example would be a student could share the lyrics of a popular song that depicts a theory’s concepts or share an online video that shows a theory in action.
Or
Choice 2 - Students will identify and share an example of a communication theory in action or used in a business or workplace setting. An example would be a student could share a business practice or policy that depicts a theory’s concepts or share an online video that shows a business setting and theory in action.

Textbook-Related Assignments

Selected Chapter Summaries and Responses. Students will read and review the selected first five textbook chapters for content and then summarize the entire chapter (somewhat in abstract form) and write a personal response in a second paragraph.

Then the students will select two more chapters of their choice to summarize and comment on.

Theory examples from Pop Culture: In order to make this theory class more applicable to our everyday lives, students must find examples of communication theory in action in popular culture and in the workplace. Samples can be in the form of links on social networking such as YouTube, Facebook or others, clips from movies, lyrics and audio from songs, book excerpts, poetry, etc. The point is to come up with some example about the theory(ies) under discussion. Pass/Fail assignment.

For the pop culture example: If we are discussing Dialectics Theory we could find an example of conflict and self-discussion in pop culture. This theory suggests that relationships, communication and indeed our “selves” are defined through a dialogue among many voices and it discusses how we manage contradictions in our lives. So, while this is dating the instructor, he might bring in the music and lyrics from the Beatles’ song "Hello, Goodbye"

“You say yes, I say no
You say stop and I say go go go, oh no
You say goodbye and I say hello
Hello hello
I don't know why you say goodbye, I say hello
Hello hello
I don't know why you say goodbye, I say hello”

For the industry, business, or professional example: If we were still discussing Dialectic Theory I would find a way that it applied to the world of professional communication or a “work place” situation. A supervisor may be an honest and ethical person, but in order to make the business profitable, may need to engage in questionable actions. A conflict and contradiction in the workplace.

Brief Topic Proposal: Students will submit a brief summary of the research topic and the proposed method.

Annotated Bibliography: Students will submit a properly formatted annotated bibliography of approximately 2-3 pages with at least five sources. This format is only for this assignment and will not be used for format for future sections of the paper. This is only a preliminary research step.

Rough Draft of Literature Review: After compiling an annotated bibliography, students can now begin to write about the topic in full narrative form based on their understanding of the literature. This is 4-5 page paper with a discussion of at least 15 sources and full reference list. An appropriate title will be attached to this rough draft.

Rough Draft of Introduction Based on Literature Review students will submit a 1-2 page introduction of the topic and the literature review.

Rough Draft of Research Questions and Proposed Research Method: Based on Literature Review students will submit a 2-3 page discussion of questions emerging from the literature review and the

Final Literature Review and Research Questions for a future Paper

The final paper for this class is a “Literature Review with Research Questions and Proposed Research Method” that explores a specific theory or group of theories that relates to the students’ area of research interests. Ideally the paper should build on your interest for your master’s capstone thesis, project or internship and help prepare for a prospectus. All papers must comply with APA style. The parts of this assignment are:

  • Properly formatted title page
  • Introduction
  • Literature Review with research questions and research method

Anti-plagiarism documents: Some instructors scan all papers in online software programs that compares the students’ papers with documents found on the web. The papers will be submitted to an AI/plagiarism checker. Any score higher than 50% non-original will be rejected and receive a zero grade. In order to discourage and reduce plagiarism and AI use, the instructor has selected an “old-school” method of deterrence. A separate scanned copy of one page from every source cited in the paper must be turned in. This process provides easy evidence that the student had access to the information. You can see how an AI paper would not be able to provide the SOURCES for the paper.

Assignment Points and Grading

90-100% = A, 80-89% = B, 70-79% = C, 60-69% = D, Less than 60% = F

(Note – at the graduate level, generally scores below 75% are unacceptable and may lead to suspension/dismissal from the program.)

Special Note for Assignments -- “double dipping” or using previous work for this class. Some of you have had (or are concurrently taking) other classes wherein you have examined literature and theories of interest to you. This instructor is in favor of creating a program of study and building on knowledge from past assignments. In order to maintain academic integrity, you must be totally open about how you are going to use any past information or information for other classes. You are required to do “substantially different” work for this class. So you can use the same topic as previous classes, but you cannot submit the same paper. It must be significantly different either in focus, scope or length. You may be able to use the same material but you must submit a copy of the previous paper or the topic of the paper from another class if taken concurrently to the instructor when the Annotated Bibliography is due to show how you are using the material differently. Failure to disclose use of previous material will result in failure for that assignment.

For example: If in a previous class I did a paper on a content analysis of university promotional websites. In this class I could build a literature review on the specific importance of video on universities’ websites (difference in focus).

If in a previous class I did a paper on the history of nature programming on PBS, for this class I could do an extension and discuss the history of nature programming on streaming services (scope).

If in a previous class I submitted a literature review that had 10 sources, in this class I could submit my paper with a reference list of 40-50 citations (includes the previous 10 but difference in length).

This instructor’s policy may be different than other instructors so be certain to discuss all work with all instructors from other classes to make sure you comply with requirements for each class.

Points Breakdown
AssignmentsPossible Points
Life Chart10
3 Chat postings. 3 x 5 points each
Intro, Plato, Centurium
15
Text Reading resulting in seven chapter summaries and personal responses. 10 points each70
Video Responses (4 x 5)
Back Up the Mountain, Truman Show, Cultivation, Relationship
20
Theory examples online Pop Culture
5 points – for one example of casual, pop culture use
5 points – for one example of professional, business, industry use
10
Textbook summary and three theories20
Annotated Bibliography20
Rough Draft of Literature Review20
Rough Draft of Introduction20
Final Literature Review100
Anti-plagiarism documents P/F10
Final Exam50
Total Points Possible

Course Outline

(Check CANVAS for specific due dates)

Week/DateTopic/DiscussionAssignment DueNotes
Week 1Part 1 Theory Building in Communication
W Sept 2Familiarize yourself with CANVAS.Submit personal statement and introduction
F Sept 4Try to determine an appropriate research topicCompose Life Chart
Week 2
M Sept 7Summarize textbook and sections. Browse theories.Textbook Summary and Three Theories that may apply to your topic. You will later select ONE of these theories.
Great Thinkers Discussion
W Sept 9Chapter 1: Introduction to Studying CommunicationChapter 1 Summary and Response
F Sept 11Chapter 2: Perspectives on Communication TheoryChapter 2 Summary and Response
Week 3Part 2 Theory Building in Major Approaches to Communication
M Sept 14(Chapter 3 is not required reading)
Chapter 4: Verbal Behavioral Approaches
Chapter 4 Summary and Response
Brief Research Topic Proposal Preparations for Anti-plagiarism Assignment. Lasswell’s Model Discussion
W Sept 16
F Sept 18Chapter 5: Nonverbal Behavior ApproachesChapter 5 Summary and Response
Week 4Part 3 Theory Building in Communication Contexts
M Sept 21Chapter 6 not required, but optional: Persuasion ApproachesTheory Explanation and Extension
F Sept 25
Week 5Part 4 Putting Theory in Context and into Application
M Sept 28Chapters of Students’ Selection
Select from Chapters 7-14, submit one summary and response
Any one selected chapter 6-14 Summary and Response
Annotated bibliography with at least five sources due Relationship Development Video Response
F Oct 2Plato Cave DiscussionBack Up the Mountain Video Response
Week 6
M Oct 5Chapters of Students’ Selection
Select from Chapters 7-14, submit one summary and response
Any single selected chapter 7-14 Summary and Response
Truman Show Video Response Cultivation Theory Video Response
F Oct 9Rough Literature Review with
Rough Research questions due
Week 7
M Oct 12Putting it all togetherRough Introduction due
W Oct 14Making Theories PersonalOnline (Pop culture or workplace) example of theory
F Oct 16Final reports
Final Exam
Final Literature Review due.
Anti-plagiarism documents Final Exam – Comprehensive Essay

Instructor's policies on late assignments and/or makeup work

LATE ASSIGNMENTS OR MAKEUP WORK:

I know that life happens. Many of the students in this class are working professionals, parents or dealing with other time-consuming issues. And illness does come around. I do accept late work on a cases-by-case basis IF the student contacts me in a timely (before or within one day) and in a professional manner (only email or phone calls, no messages in CANVAS). All late work is negotiated on a case-by-case basis. Try to turn assignments in in advance if there is any question. Be aware of any time zone differences with your location and Utah’s time. No accommodations can be made for wherever you are living because we have students from all over the world. No “extra-credit” is offered. Just do the assigned work.

Attendance Policy

All students must comply with SUU’s policy of taking the “First Attendance Quiz” in order to confirm that the student has commenced in the class. Other attendance requirements will only be fulfilled by completing the CANVAS assignments on time. Those requirements include interacting with other class members in Chat and Discussion sessions.

Course Fees

There are no specific course fees. Standard program fees apply.

Additional Course Policies and Notes

Course Pace and Expectations

This is a seven-week class. It moves very fast for a graduate course. Make sure you have access to the textbook on the first day of class. Students will be submitting assignments almost daily. There may be chapter summaries and quizzes several days in a row. Please plan accordingly.

AI Statement

AI cannot substitute for foundational learning. Students must acquire disciplinary knowledge and critical thinking skills in order to evaluate AI outputs appropriately. Thus, the Communication Department will maintain a 25% tolerance threshold for AI use in completing assignments. That means, unless explicitly stated by your instructor for a specific assignment, any work that is submitted as AI generated at a rate of 26% or higher will receive a zero on their grade and require a conversation with the instructor. In those cases where assignment instructions allow for AI use, students must certify that they have reviewed, verified and edited all AI outputs, which may include AI prompts used. Students should treat AI as a partner in thought and creation, not as a shortcut or a substitute for human expertise, ethics, and judgment. Students should not input sensitive, personal, confidential, copyrighted or proprietary information into public AI tools (e.g. ChatGPT, Claude, Gemini) as it is illegal and

violates expectations of privacy and academic/creative work.

AI is allowed for certain assignments (see individual assignment instructions for details).

However, presenting AI-generated work as entirely one’s own in a course that does not

permit such use, or using AI in ways explicitly prohibited in assignment instructions,

constitutes a violation of SUU Policy 6.33: Academic Misconduct and opens the violator

up to a series of potential sanctions.

ADA Statement

Students with medical, psychological, learning, or other disabilities desiring academic adjustments, accommodations, or auxiliary aids will need to contact the Disability Resource Center, located in Room 206F of the Sharwan Smith Center or by phone at (435) 865-8042. The Disability Resource Center determines eligibility for and authorizes the provision of services.

If your instructor requires attendance, you may need to seek an ADA accommodation to request an exception to this attendance policy. Please contact the Disability Resource Center to determine what, if any, ADA accommodations are reasonable and appropriate.

Academic Credit

According to the federal definition of a Carnegie credit hour: A credit hour of work is the equivalent of approximately 60 minutes of class time or independent study work. A minimum of 45 hours of work by each student is required for each unit of credit. Credit is earned only when course requirements are met. One (1) credit hour is equivalent to 15 contact hours of lecture, discussion, testing, evaluation, or seminar, as well as 30 hours of student homework. An equivalent amount of work is expected for laboratory work, internships, practica, studio, and other academic work leading to the awarding of credit hours. Credit granted for individual courses, labs, or studio classes ranges from 0.5 to 15 credit hours per semester.

Academic Freedom

SUU is operated for the common good of the greater community it serves. The common good depends upon the free search for truth and its free exposition. Academic Freedom is the right of faculty to study, discuss, investigate, teach, and publish. Academic Freedom is essential to these purposes and applies to both teaching and research.

Academic Freedom in the realm of teaching is fundamental for the protection of the rights of the faculty member and of you, the student, with respect to the free pursuit of learning and discovery. Faculty members possess the right to full freedom in the classroom in discussing their subjects. They may present any controversial material relevant to their courses and their intended learning outcomes, but they shall take care not to introduce into their teaching controversial materials which have no relation to the subject being taught or the intended learning outcomes for the course.

As such, students enrolled in any course at SUU may encounter topics, perspectives, and ideas that are unfamiliar or controversial, with the educational intent of providing a meaningful learning environment that fosters your growth and development. These parameters related to Academic Freedom are included in SUU Policy 6.6.

Academic Misconduct

Scholastic honesty is expected of all students. Dishonesty will not be tolerated and will be prosecuted to the fullest extent (see SUU Policy 6.33). You are expected to have read and understood the current SUU student conduct code (SUU Policy 11.2) regarding student responsibilities and rights, the intellectual property policy (SUU Policy 5.52), information about procedures, and what constitutes acceptable behavior.

Please Note: The use of websites or services that sell essays is a violation of these policies; likewise, the use of websites or services that provide answers to assignments, quizzes, or tests is also a violation of these policies. Regarding the use of Generative Artificial Intelligence (AI), you should check with your individual course instructor.

Emergency Management Statement

In case of an emergency, the University's Emergency Notification System (ENS) will be activated. Students are encouraged to maintain updated contact information using the link on the homepage of the mySUU portal. In addition, students are encouraged to familiarize themselves with the Emergency Response Protocols posted in each classroom. Detailed information about the University's emergency management plan can be found at https://www.suu.edu/emergency.

HEOA Compliance Statement

For a full set of Higher Education Opportunity Act (HEOA) compliance statements, please visit https://www.suu.edu/heoa. The sharing of copyrighted material through peer-to-peer (P2P) file sharing, except as provided under U.S. copyright law, is prohibited by law; additional information can be found at https://my.suu.edu/help/article/1096/heoa-compliance-plan.

You are also expected to comply with policies regarding intellectual property (SUU Policy 5.52) and copyright (SUU Policy 5.54).

Mandatory Reporting

University policy (SUU Policy 5.60) requires instructors to report disclosures received from students that indicate they have been subjected to sexual misconduct/harassment. The University defines sexual harassment consistent with Federal Regulations (34 C.F.R. Part 106, Subpart D) to include quid pro quo, hostile environment harassment, sexual assault, dating violence, domestic violence, and stalking. When students communicate this information to an instructor in-person, by email, or within writing assignments, the instructor will report that to the Title IX Coordinator to ensure students receive support from the Title IX Office. A reporting form is available at https://cm.maxient.com/reportingform.php?SouthernUtahUniv

Non-Discrimination Statement

SUU is committed to fostering an inclusive community of lifelong learners and believes our university's encompassing of different views, beliefs, and identities makes us stronger, more innovative, and better prepared for the global society.

SUU does not discriminate on the basis of race, religion, color, national origin, citizenship, sex (including sex discrimination and sexual harassment), sexual orientation, gender identity, age, ancestry, disability status, pregnancy, pregnancy-related conditions, genetic information, military status, veteran status, or other bases protected by applicable law in employment, treatment, admission, access to educational programs and activities, or other University benefits or services.

SUU strives to cultivate a campus environment that encourages freedom of expression from diverse viewpoints. We encourage all to dialogue within a spirit of respect, civility, and decency.

For additional information on non-discrimination, please see SUU Policy 5.27 and/or visit https://www.suu.edu/nondiscrimination.

Pregnancy

Students who are or become pregnant during this course may receive reasonable modifications to facilitate continued access and participation in the course. Pregnancy and related conditions are broadly defined to include pregnancy, childbirth, termination of pregnancy, lactation, related medical conditions, and recovery. To obtain reasonable modifications, please make a request to title9@suu.edu. To learn more visit: https://www.suu.edu/titleix/pregnancy.html.

Disclaimer Statement

Information contained in this syllabus, other than the grading, late assignments, makeup work, and attendance policies, may be subject to change with advance notice, as deemed appropriate by the instructor.