Thu Sep 3, 2026
1.2 Introduce Yourself Discussion due by 11:59pm
Commenced Attendance Quiz due by 11:59pm
Sun Sep 6, 2026
1.3 Assignment: The MarketingConcept and MarketingManagement due by 11:59pm
Sun Sep 13, 2026
2.1 Reading, Lecture Slides and Quiz: What is Marketing,Customer Value, and the 4 Ps due by 11:59pm
2.2 Assignment: Marketing at Gap Company due by 11:59pm
Sun Sep 20, 2026
3.2 Reading, Lecture Slides,and Quiz: Market Research and Customer Insights due by 11:59pm
3.3 Assignment: Customer Surveys due by 11:59pm
Sun Sep 27, 2026
4.2 Reading, Lecture Slides, and Quiz: Segmentation,Targeting, Positioning and Buyer Personas due by 11:59pm
4.3 Assignment: Buyer Personas due by 11:59pm
Sun Oct 4, 2026
5.2 Reading, Video Lecture, and Quiz: Product Marketing due by 11:59pm
5.3 Assignment: P1: Product and AI Naming and Branding Tools due by 11:59pm
Sun Oct 11, 2026
6.2 Reading, Lecture Slides, and Quiz: Branding and Product Lifecycle due by 11:59pm
6.3 Assignment: Branding andProduct Lifecycle due by 11:59pm
Sun Oct 18, 2026
7.2 Reading, Lecture Slides, and Quiz: P2: Pricing due by 11:59pm
7.3 Assignment: Pricing due by 11:59pm
Sun Oct 25, 2026
8.2 Reading, Lecture Slides, and Quiz: P3: Place/Retail Marketing due by 11:59pm
8.3 Assignment: Retail Photo Scavenger Hunt due by 11:59pm
Sun Nov 1, 2026
9.2 Reading, Lecture Slides, and Quiz: P4: Promotion/Advertising due by 11:59pm
9.3 Assignment: Advertising due by 11:59pm
Sun Nov 8, 2026
10.2 Reading and Quiz: Social Media Marketing due by 11:59pm
10.3 Assignment: Social Media Marketing due by 11:59pm
Sun Nov 15, 2026
11.2 Reading, Lecture Slides and Quiz: Personal Professional Selling due by 11:59pm
11.3 Assignment: Personal Professional Selling due by 11:59pm
Sun Nov 22, 2026
12.2 Assignment: MarketingYourself due by 11:59pm
Sun Dec 6, 2026
13.2 Assignment: Marketing Environment due by 11:59pm
Sun Dec 13, 2026
14.1 Assignment: MarketingPlan and Analytics Process due by 11:59pm
Wed Dec 16, 2026
Final Project: Market Simternship due by 11:59pm
Thu Dec 17, 2026
Course Feedback Survey - 10pts of extra credit due by 11:59pm
Extra Credit-Eco Essentials Case - Up to 30 Points extra credit due by 11:59pm