Southern Utah University

Course Syllabus

Southern Utah University
Southern Utah University
Fall Semester 2026

Marketing Principles (Online)

MKTG 3010-31I

Course: MKTG 3010-31I
Credits: 3
Term: Fall Semester 2026
Department: Mktg, Entrprn, Sales, Analytcs
CRN: 32302

Instructor Introduction

Welcome to MKTG 3010, the beginning marketing class for the Leavitt School of Business. My name is Brad Labrum, and I am excited to teach you how businesses sell their products and services to customers. 

Please feel free to call me Brad, not Doctor Labrum or Grandpa!! I have a passion for SUU and I am so excited to complete the cycle from student to professor. I am a serial entrepreneur; I love being outdoors and I love all seasons.   I have an amazing wife and 4 incredible children (one son-in-law) and a beautiful granddaughter.  I am willing to answer most of your questions and look forward to sharing my business journey (successes and failures) with you.   In this class, you will learn about the foundations of marketing. You will also learn how to use marketing both for a business and to help you find a career that you love. I hope you will develop an appreciation and love for marketing.

Instructor's Information:
Office hours: Monday 9:00 to 11:00 AM
Canvas: 435.865.8555
Stukent: 855.788.5368

Instructor’s Response Time & Feedback: For communication received via email, direct messages, or text, please allow one business day for a response. If you have urgent matters related to exams or work that is due, please text. However, except for the case of illness or loss of life, there are no academic emergencies. 
My goal is to:
  • Respond to students the same day, no later than one business day
  • Provide grades and feedback within 7 days from the due date

Course Description

This course offers insights into the marketing of products, services, and ideas. It presents marketing essentials for operating in small businesses, corporate settings, and not-for-profit organizations. The course deals with the central focus of marketing, which is the exchange of value between people and/or organizations. This course emphasizes learning through doing; class sessions are highly engaged and revolve around team-based experiences designed to reinforce important marketing topics.

Required Texts

  • Modern Marketing Principles by Kinda Wilson and Jerry Rackley and the associated Stukent video case studies
  • Stukent Marketing Principles Simternship – an online simulation

Learning Outcomes

Upon the successful completion of this course, students will be able to:
  • Describe the marketing mix and how the elements of the 7 Ps function together to differentiate a product or service
  • Explain consumer and buyer behavior in terms of basic models, information processing, decision making, and adoption.
  • Clarify the key elements of marketing research, including segmentation, basic steps, and method trade-offs.
  • Describe the different strategies for branding and recognize how to map out a cohesive branding strategy for a company.
  • Explain the key issues associated with each component of the promotional mix, including advertising, personal selling, sales promotion, and publicity.
  • Clarify the way that channels of distribution are designed, including types of structure and the role of logistics.
  • Demonstrate the pricing of goods and services using key concepts such as supply and demand, elasticity, pricing strategies, and break-even point analysis.
  • Recognize and organize the information needed for the construction of a strategic marketing plan, including SWOT analysis, and environmental scanning.
  • Compile all of the marketing strategy elements together to create a comprehensive marketing plan.

Course Requirements

Weekly Lecture Videos and Quizzes:
Students will engage with lecture videos covering key concepts and test their comprehension through weekly quizzes.

Strengthen Your Skills:
Students will complete practice activities designed to reinforce key concepts and develop practical prospecting skills. These activities will help students apply course concepts to realistic sales situations and strengthen their ability to identify, qualify, and engage potential customers.

Chapter Assignments:
Students will complete assignments based on the assigned textbook chapters. These activities will reinforce key concepts, encourage critical thinking, and provide opportunities to apply prospecting principles to real-world sales situations.

Open Responses:
Students will respond to open-ended questions about the topics in the Powerpoint.
 
Exams:
Exams will feature short answers, fill-in-the-blank, and essay questions. Strategic analysis and application of the answers is expected. Note that exams will cover all required readings, handouts, notes pages, and any/all class discussion.

Stukent Marketing Principles Simternship™
The Stukent Marketing Principles Simternship has an immersive story line that mimics real-world challenges. You will apply the concepts you learn in class, including managing a budget, creating advertising mixes and promotions plans, and setting up distribution channels. Instructions for Simternship login and launch will be covered in class.

Course Grading

Note that for all assignments, cases, and exams, you are expected to back up your answers with strategic reasoning. You must critically analyze and explain your positions, and only superior analysis will receive top points.
The items below will be worth the following percentages in class:
Type of Assessment     Course Weight %
Chapter Assignments             20%
Strengthen Your Skills            20%
Exams                                    25%
Simternship                            35%
Total                                    100%

At the end of the session, the sum total of points on all graded components outlined above will be utilized to assign letter grades using the grading scale below:

Evaluation
The following grading standards will be used in this class:
Grade         Range
A         100 % to 93.0%
A-     < 93.0 % to 90.0%
B+    < 90.0 % to 87.0%
B      < 87.0 % to 83.0%
B-     < 83.0 % to 80.0%
C+    < 80.0 % to 77.0%
C      < 77.0 % to 73.0%
F      < 73.0 % to 0.0%

Extra Credit 
Opportunities for extra credit may become available during the semester, but they are unusual, and not guaranteed.

Due Dates and Times are in Mountain Standard or Mountain Daylight Time
Due dates and times for each assignment are listed in Canvas.  Please note that all times listed refer to the time in Utah - Mountain Standard Time or Mountain Daylight Time. If you are in a different time zone, please adjust accordingly so that you submit assignments based on Mountain Standard or Mountain Daylight Time.

Course Outline

Week 1
  • CH.1: Intro to Marketing

Week 2
  • CH.2: Marketing Research

Week 3
  • CH.3: Market Segmentation

Week 4
  • CH.4: Positioning
  • CH.5: Buyer Behavior Process

Week 5
  • CH.6: Intro to Managing Products and Services: PLC, Packaging, Unboxing 

Week 6
  • CH.7: Services Marketing. Service Blueprint

Week 7
  • CH.8: Brand Management, branding
  • MIDTERM

Week 8
  • CH.9: Retail
  • Simternship: Round 0 Intro

Week 9
  • CH.10: Pricing
  • Simternship: Round 1

Week 10
  • CH.11: Promotions Overview
  • Simternship: Round 2

Week 11
  • CH.12: Promotions: Digital Marketing and SEO
  • CH.13: Promotions: Social Media Marketing
  • Simternship: Round 3

Week 12
  • CH.14: Distributing Products
  • Simternship: Round 4

Week 13
  • CH.15: The Marketing Environment
  • Simternship: Round 5

Week 14
  • CH.16: The Marketing Plan and Analytics
  • Simternship: Round 6

Week 15
  • CH.18: The Sales-Marketing Relationship
  • Simternship: Round 7

Week 16
  • Final Projects and Presentations

Expectations

Students are expected to read the required material before class and be prepared to discuss. Class will regularly contain discussions, interactive elements, and competitions.

Part of our coursework includes groupwork. Team members who work hard will gain wonderful team experiences and applied marketing knowledge. Note that full team participation is expected and required of every student.


Instructor's policies on late assignments and/or makeup work

Late assignments will not be accepted and makeup quizzes will not be given except in unusual circumstances. To account for personal issues that may interfere with completing assignments or taking quizzes, each individual’s lowest problem set score and lowest quiz score will be dropped from the final grade calculation.

Attendance Policy

While regular attendance is encouraged, it is not mandatory.

AI Usage Policy

AI USAGE POLICY: This policy establishes guidelines for the appropriate use of artificial intelligence (AI) tools in Marketing Principles coursework. The goal is to support student learning while maintaining academic integrity and ensuring that students develop essential marketing knowledge and skills.

Permitted AI Usage - Students are encouraged to use AI tools thoughtfully for research, information gathering activities and for any assignments where use of AI is encouraged for final submissions. This includes conducting initial research on marketing topics, industry trends, and case studies, as well as locating credible sources and academic references. AI tools can be particularly helpful for generating research questions, exploring topic areas, summarizing lengthy industry reports or academic materials for comprehension, and identifying current market data and consumer behavior insights.

Prohibited AI Usage - While AI tools offer many benefits, certain uses are strictly prohibited to ensure authentic learning and assessment. Students may not use AI tools to generate final submissions without substantial personal revision and original analysis, as this undermines the educational value of assignments, unless permitted for a specific assignment as directed by the instructor. 

You can view the full Policy here.

I am a proponent of utilizing AI to enhance your performance. I highly encourage the use of artificial intelligence to increase your efficiency, accelerate your learning, and help you to refine and improve your capabilities. If you violate that trust, there is no possible way for you to receive a passing grade in this class. Regrettably, many students have thought that they were clever enough to use AI in place of their own effort. You must know that how you speak is noted and observed. If you think AI can mimic or replace that you’ll be sadly disappointed. Every semester a student receives a failing grade because they think I won’t be able to distinguish the difference between their normal language and speech and thought patterns and those of AI.  Every assignment will be run through an AI checker and that any assignment that has 40% or greater probability of AI will immediately receive zero credit. If you think I’m not going to be able to tell, you will be sadly mistaken. NOTE: If you abuse my trust, you will automatically fail the class. NO EXCEPTIONS! 

Academic Integrity

Scholastic dishonesty will not be tolerated and will be prosecuted to the fullest extent. You are expected to have read and understood the current issue of the student handbook (published by Student Services) regarding student responsibilities and rights, and the intellectual property policy, for information about procedures and about what constitutes acceptable on-campus behavior. In particular, it is expected that all tests and assignments turned in by an individual student will represent the work of that student alone. Students are encouraged to help each other learn and get past sticking points. But you may not represent someone else’s work as your own. In addition, you may not discuss the contents of exams outside of class.

ADA Statement

Students with medical, psychological, learning, or other disabilities desiring academic adjustments, accommodations, or auxiliary aids will need to contact the Disability Resource Center, located in Room 206F of the Sharwan Smith Center or by phone at (435) 865-8042. The Disability Resource Center determines eligibility for and authorizes the provision of services.

If your instructor requires attendance, you may need to seek an ADA accommodation to request an exception to this attendance policy. Please contact the Disability Resource Center to determine what, if any, ADA accommodations are reasonable and appropriate.

Academic Credit

According to the federal definition of a Carnegie credit hour: A credit hour of work is the equivalent of approximately 60 minutes of class time or independent study work. A minimum of 45 hours of work by each student is required for each unit of credit. Credit is earned only when course requirements are met. One (1) credit hour is equivalent to 15 contact hours of lecture, discussion, testing, evaluation, or seminar, as well as 30 hours of student homework. An equivalent amount of work is expected for laboratory work, internships, practica, studio, and other academic work leading to the awarding of credit hours. Credit granted for individual courses, labs, or studio classes ranges from 0.5 to 15 credit hours per semester.

Academic Freedom

SUU is operated for the common good of the greater community it serves. The common good depends upon the free search for truth and its free exposition. Academic Freedom is the right of faculty to study, discuss, investigate, teach, and publish. Academic Freedom is essential to these purposes and applies to both teaching and research.

Academic Freedom in the realm of teaching is fundamental for the protection of the rights of the faculty member and of you, the student, with respect to the free pursuit of learning and discovery. Faculty members possess the right to full freedom in the classroom in discussing their subjects. They may present any controversial material relevant to their courses and their intended learning outcomes, but they shall take care not to introduce into their teaching controversial materials which have no relation to the subject being taught or the intended learning outcomes for the course.

As such, students enrolled in any course at SUU may encounter topics, perspectives, and ideas that are unfamiliar or controversial, with the educational intent of providing a meaningful learning environment that fosters your growth and development. These parameters related to Academic Freedom are included in SUU Policy 6.6.

Academic Misconduct

Scholastic honesty is expected of all students. Dishonesty will not be tolerated and will be prosecuted to the fullest extent (see SUU Policy 6.33). You are expected to have read and understood the current SUU student conduct code (SUU Policy 11.2) regarding student responsibilities and rights, the intellectual property policy (SUU Policy 5.52), information about procedures, and what constitutes acceptable behavior.

Please Note: The use of websites or services that sell essays is a violation of these policies; likewise, the use of websites or services that provide answers to assignments, quizzes, or tests is also a violation of these policies. Regarding the use of Generative Artificial Intelligence (AI), you should check with your individual course instructor.

Emergency Management Statement

In case of an emergency, the University's Emergency Notification System (ENS) will be activated. Students are encouraged to maintain updated contact information using the link on the homepage of the mySUU portal. In addition, students are encouraged to familiarize themselves with the Emergency Response Protocols posted in each classroom. Detailed information about the University's emergency management plan can be found at https://www.suu.edu/emergency.

HEOA Compliance Statement

For a full set of Higher Education Opportunity Act (HEOA) compliance statements, please visit https://www.suu.edu/heoa. The sharing of copyrighted material through peer-to-peer (P2P) file sharing, except as provided under U.S. copyright law, is prohibited by law; additional information can be found at https://my.suu.edu/help/article/1096/heoa-compliance-plan.

You are also expected to comply with policies regarding intellectual property (SUU Policy 5.52) and copyright (SUU Policy 5.54).

Mandatory Reporting

University policy (SUU Policy 5.60) requires instructors to report disclosures received from students that indicate they have been subjected to sexual misconduct/harassment. The University defines sexual harassment consistent with Federal Regulations (34 C.F.R. Part 106, Subpart D) to include quid pro quo, hostile environment harassment, sexual assault, dating violence, domestic violence, and stalking. When students communicate this information to an instructor in-person, by email, or within writing assignments, the instructor will report that to the Title IX Coordinator to ensure students receive support from the Title IX Office. A reporting form is available at https://cm.maxient.com/reportingform.php?SouthernUtahUniv

Non-Discrimination Statement

SUU is committed to fostering an inclusive community of lifelong learners and believes our university's encompassing of different views, beliefs, and identities makes us stronger, more innovative, and better prepared for the global society.

SUU does not discriminate on the basis of race, religion, color, national origin, citizenship, sex (including sex discrimination and sexual harassment), sexual orientation, gender identity, age, ancestry, disability status, pregnancy, pregnancy-related conditions, genetic information, military status, veteran status, or other bases protected by applicable law in employment, treatment, admission, access to educational programs and activities, or other University benefits or services.

SUU strives to cultivate a campus environment that encourages freedom of expression from diverse viewpoints. We encourage all to dialogue within a spirit of respect, civility, and decency.

For additional information on non-discrimination, please see SUU Policy 5.27 and/or visit https://www.suu.edu/nondiscrimination.

Pregnancy

Students who are or become pregnant during this course may receive reasonable modifications to facilitate continued access and participation in the course. Pregnancy and related conditions are broadly defined to include pregnancy, childbirth, termination of pregnancy, lactation, related medical conditions, and recovery. To obtain reasonable modifications, please make a request to title9@suu.edu. To learn more visit: https://www.suu.edu/titleix/pregnancy.html.

Religious / Conscience Belief Accommodation

RELIGIOUS / CONSCIENCE BELIEF ACCOMMODATION: In accordance with SUU Policy 6.7 Student Belief Accommodation, students may request, in writing, that their faculty accommodate their sincerely held religious or conscience beliefs. Students should provide their faculty with sufficient advanced notice, if possible within the first five (5) business days of the semester or session, or thereafter with good cause for requesting an accommodation after the first five (5) business days.

Faculty must provide a schedule accommodation or excuse an absence, in any course, for students to observe or participate in religious holidays or an organized activity conducted under the auspices of the student’s religious tradition or religious organization.

In courses that are required for graduation or for an academic major, a faculty member may accommodate a religious or conscience belief by modifying an assignment or examination if its content conflicts with the student’s belief. Faculty may decline the accommodation if it would fundamentally alter the course requirements. If declined, the student may request review by a neutral arbiter using the Belief Accommodation Request Form: https://cm.maxient.com/reportingform.php?SouthernUtahUniv&layout_id=5

Questions go to Assistant Provost Jake Johnson at johnsonj@suu.edu.

Disclaimer Statement

Information contained in this syllabus, other than the grading, late assignments, makeup work, and attendance policies, may be subject to change with advance notice, as deemed appropriate by the instructor.